FeedOtter Content Marketing Blog

A resource dedicated to helping content marketers use email and marketing automation to distribute content, nurture leads, and create more opportunities.

7 Story Mapping Programs and How to Use Them To Increase Engagement

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Story Mapping is a technique that product owners use to gather all of their user story elements while providing a bigger picture. This method is also useful for stakeholders who want to track the progress of their project. The importance of online story mapping programs lies in the fact that they are great for working […]

10 CRM Tools We Swear By to Help You Grow Your Reach

Every business needs a CRM (Customer Relationship Management) tool to manage customer relationships and, of course, the data associated with them. No matter what point in a business, whether it be a startup, a Fortune 500, or somewhere in-between, all companies have clients they need to manage and keep track of in the most effective […]

5 Creative Ways to Create a Personal Touch with Marketing Automation

According to the Kapost Blog, every day “the average customer will be exposed to 2,904 media messages. They will pay attention to only 52 of those messages, and positively remember only 4.” If you want your company’s message to be one of those 4 that sticks out in consumers’ minds, you might want to think […]

Lead Generation vs. Lead Nurturing The Best Marketing Automation Results

My first experience with marketing automation was 15 years ago when our company purchased access to Vtrenz in 2004.  With more businesses embracing marketing automation in order to save time and increase business for their company I began to wonder what the ideal use of marketing automation really is.  Should you spend your marketing efforts on generating […]

Is Visual Composer the Best WordPress Plugin? 6 Reasons Why

Visual Composer is a relatively new WordPress plugin that is taking the blogging world by storm and makes designing your dream website a breeze. Serious bloggers know how important it is to have a visually pleasing, yet functional, site on which to display their content. Consumers need to be engaged when they visit your website […]