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The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
Personalized Content is for B2B, too

Content personalization has been recommended for the top of most marketer’s to-do lists for several years. In fact, according to SmarterHQ, 51% of marketers say...

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Using the Marketo Operational Email Feature With FeedOtter Emails In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads...

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Updating Content for SEO: Tips, Tricks, and a Case Study to Increase Your Blog Post Traffic

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a...

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The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails' design is almost as important as the content — if not more. However, not everyone...

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How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves...

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How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did...

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How Genesys Scales and Automates RSS Content Distribution Globally with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of...

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