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A resource dedicated to helping marketers promote their content, improve marketing automation
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What You Need To Know About The New Handlebars Merge Fields in Pardot

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot. ...

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How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies,...

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10 Ways to Make Contacts Look Forward to Your B2B Marketing Emails

With so many emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and...

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How to Measure Your B2B Blog Posts

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it...

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The Dangers of Not Emailing Your Blog Posts

Consistent blogging just makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel and helps consumers establish a connection...

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MarTech Interview: How to Create a Data-Driven Social Media Plan for Your Business

Companies spend a lot of time and money trying to measure everything that happens on their websites. For some reason, however, they’re less likely to...

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