FeedOtter Content Marketing Blog

A resource dedicated to helping content marketers use email and marketing automation to distribute content, nurture leads, and create more opportunities.

What New Research Tells Us About Content Marketing

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In the fast-paced and dynamic world of digital marketing, it’s hard to keep up with all the trends and changes. And, to get more specific, the ways successful marketers are using various forms of content to optimize their message are advancing at a fast and furious rate. To get the full benefit of any analysis […]

How to Use Story Mapping to Improve Website Navigation and Architecture

First of all, what is story mapping? Story mapping is just what it sounds like: a map that tells a story.  The story it’s telling is that of a user’s experience with your product.  It was developed by Jeff Patton and gives development teams the ability to visualize a user’s journey through a product from […]

7 Creative Ways to Promote B2B Content

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Here’s an amazing fact: the most successful B2B marketers spend roughly 40% of their budget on content marketing. That’s a huge number, and it proves what a powerful strategy content marketing can be. Unfortunately, too many marketers simply create great content and then call the job done. Creating content is only part of the job; […]

The Top 5 B2B Marketing Podcasts to Listen to in 2019

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Look, we know how busy you are, so this will be quick. Just take a few seconds to think about how you stay current on the digital marketing trends that you need to stay on top of: keeping track of the constant changes in Google’s algorithms that affect your content marketing strategy, how often you […]

How to Improve Productivity in Marketing

How to Improve Productivity in Marketing: 15 Experts Share Their Trade Secrets

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Want to get more out of your marketing campaigns? Discover how to improve productivity in marketing with these tips from 15 marketing experts.