The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
M.S. Rau Antiques

Customer Story: How M.S. Rau Antiques in New Orleans Acquires Affluent Clientele

M.S. Rau Antiques has been offering rare and important antiques, fine art, and jewelry for over 100 years. Prices at the store range “from just under a thousand dollars all the way up to millions of dollars,” according to Sue Loustalot, the company’s website director and a long-time employee. “Our customers are business owners, executives […]
By Andy Theimer
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B2b email marketing tips

10 Practical Tips for Effective B2B Marketing Emails

Inboxes are crowded, email subscribers are overwhelmed…yet marketing emails remain one of the top channels for conversions and sales. Granted, this means that your ability to stand out is crucial for capturing and retaining the attention of your subscribers. For B2B marketing, especially, list fatigue hits hard. In fact, it’s estimated that 67% of B2B […]
By Maria Myre
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How to Send an RSS Email from Marketo

Marketo does not offer native RSS email sending, which means that you’ll have to turn to a third-party tool to successfully send out (and automate) RSS-powered blog digests and roundups. One of the top tools currently available for this purpose is FeedOtter, an all-in-one newsletter curation, building, and sending app that natively integrates with Marketo. […]
By Maria Myre
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FeedOtter and IEEE Case Study

Case Study: How IEEE Improved Operational Efficiency With FeedOtter

IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity. As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals. […]
By Maria Myre
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Creating Accurate RSS Email Reports in Marketo

Updated September 2020. Today I’m going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]
By Andy Theimer
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9 B2B Content Marketing Tactics to Try in Q4

9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]
By Kristen Matthews
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pardot handlebars

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I’ve been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics.  Keep a watch out for an expanded tutorial walking you […]
By Andy Theimer
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handlebars merge fields

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot.  This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages.  At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]
By Andy Theimer
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Gap Between Sales and Marketing

How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]
By Kristen Matthews
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blog posts

Measuring B2B Blog Posts: 8 Easy Ways to Effortlessly Track Performance

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]
By Kristen Matthews
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emailing blog posts

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Consistent blogging makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel, and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to add emailing blog posts to that list to keep your audience engaged. If you don’t […]
By Kristen Matthews
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data-driven social media

How to Create a Data-Driven Social Media Plan for Your Business

Companies spend a lot of time and money trying to measure everything that happens on their websites. For some reason, they’re less likely to take the same approach to their social media efforts. In this article, we’re going to give you the tools you need to create a data-driven social media plan for your business. […]
By Andy Theimer
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automated blog and RSS emails

Automated Blog and RSS Emails for Oracle Marketing Cloud and Eloqua: A New Integration

Today we released our integration with Oracle Marketing Cloud and Eloqua. This new FeedOtter integration will allow marketers to send automated blog and RSS emails directly from their existing Oracle Marketing Cloud or Eloqua software. To learn more about how this integration works watch the short getting started video below. It walks you through the […]
By Andy Theimer
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webinar

8 Steps to Creating and Hosting a Webinar to Generate New Leads

You’re in a pretty good spot. Your brand has a great product or service, loads of relevant content, and a top-notch team working with you. You are well-respected in your industry and have great relationships with other like-minded brands. You also have a bunch of current and past customers who are happy with the work […]
By Kristen Matthews
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guest blogging

How to Create a Powerful Guest Blogging Strategy 10 Steps

Ready to promote your brand through thought leadership and increase the visits you get to your website? If so, you should implement a guest blogging strategy for your brand and this post will tell you exactly how to do it. Guest blogging allows brands to authentically promote their name and divert traffic back to their […]
By Kristen Matthews
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customers

How to Create Content with Customers to Generate Leads

Everything you do at your job is for your customers, right? They’re the reason you open the doors every day, and you couldn’t do it without their support. Yet, at some point, you have to turn forward and try to acquire new customers to keep everything moving along while continuing to satisfy your current clients. […]
By Kristen Matthews
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