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The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
New UI FeedOtter Updates

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]
By Catie Hammond
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How to Integrate RSS Feed into Pardot

3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]
By Kat Lee
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A/B Subject Line Test Marketo RSS Emails

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]
By Kat Lee
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Reducing Unsubscribes on Content Emails

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers.  Reducing Unsubscribes The first step to […]
By Catie Hammond
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Building Your Marketo Email Template

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]
By Catie Hammond
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emailing your podcast with Marketo webinar

Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]
By Andy Theimer
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The State of Personalized Content in Pardot Emails and Newsletters

The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]
By Andy Theimer
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Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences.  Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]
By Andy Theimer
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Personalized Content is for B2B, too

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.
By Andy Theimer
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Using the Marketo Operational Email in FeedOtter

Using the Marketo Operational Email Feature With FeedOtter Emails In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]
By Catie Hammond
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updating content for seo

Updating Content for SEO: Tips, Tricks, and a Case Study to Increase Your Blog Post Traffic

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a steady stream of organic traffic, but Andy, FeedOtter Founder, knew it could be improved. Within weeks of implementing SEO updates to the content, we started noticing improvements in site traffic. […]
By Jennifer Bowman
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free email builder

The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails’ design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]
By Jennifer Bowman
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mailchimp rss campaign

How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]
By Jennifer Bowman
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use eloqua for content marketing

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]
By Jennifer Bowman
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rss content

How Genesys Scales and Automates RSS Content Distribution Globally with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of complexity worldwide. Headquartered in California, Genesys has more than 5,000 employees worldwide and delivers more than 70 billion remarkable customer experiences in over 100 countries every year. Like other enterprise […]
By Jennifer Bowman
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