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FeedOtter Blog

The FeedOtter blog is where digital marketers get expert advice, tips, and news to make promoting content easier.

Content Marketing Tools

8 Valuable Content Marketing Tools You Can't Live Without

When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales. But…
free email builder
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The Top 3 Free Email Builders

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge. Picture this, you're up against a tight deadline to launch an…
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Pardot Best Practices

When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personal campaigns.…
Types of Content

5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there. Sure, blogging brings traffic to your site, educates and informs…
audience segmentation in pardot
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Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it's common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another…

How to Create a Jaw-Dropping Newsletter for Marketo Using the BEE Free Editor

Let’s face it, while Marketo is an amazingly robust platform, its email editor leaves a little to be desired. If you’re tired of spending hours trying to build an email newsletter with their editor only to settle for “good enough”, you…