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Written by
Catie Hammond

How to Use New Custom Program Naming in Marketo

Published on
September 21, 2020

When integrating your FeedOtter emails with Marketo, FeedOtter by default names your email campaigns using the default Marketo language (EMP, EM) and appends the unique date and timestamp to ensure API calls complete without error on an ongoing process. Now, you can use custom program naming in FeedOtter to create unique email names in your Marketo account. Here, I'll walk you through how to use FeedOtter's new custom program naming in Marketo.

NOTE: This feature is only accessible with our Business plan or above. Please ensure your FeedOtter plan is compatible with the new naming feature before continuing.

Custom Program Naming in FeedOtter Email

The first step is to login to your FeedOtter account.

You can create a new automated email here, or edit a preexisting campaign.

Next, click the Tools tab in the left column. At the bottom you'll see a Custom Naming section.

Custom Program Naming in Marketo with FeedOtter

Type the Email Program Name and Email Name you wish to use for your email.

FeedOtter will automatically save your custom program naming options to be used in Marketo with each send.

Custom Program Naming in Marketo

Now that you've set up your automated email and scheduled it, go to your Marketo account.

Go to Marketing Activities FeedOtter Programs.

Expand the email campaign brown folder. Here, you'll see the custom program naming in Marketo for each email program and email send with the time stamp appended to the end. The unique date and time stamp is, by default, appended to the end of each email program and email send to ensure API calls complete without error on an ongoing process.

Custom Program Naming in Marketo

Happy Emailing!

You're all set to use our custom program naming in Marketo feature. Still having issues? Feel free to contact support with any questions or concerns you have.