Marketo Automation Upgraded
Marketo automates your campaigns, scoring, and lead flow. Feedotter extends your Marketo automations to include pulling in blogs, rss, articles, podcasts, and data from any CMS or 3rd party system and creating on-brand emails.
Marketo Automation, Alone vs. With Feedotter
Marketo Alone
- No native way to merge outside APIs or data into automated emails
- No native RSS-to-email for blogs, podcasts, or video
- Native email editor is rigid, dated, and hard to use
- Every contributor needs a Marketo seat to build or send
Marketo + Feedotter
- Merges APIs, databases, and spreadsheets into one automated send
- Automated blog, podcast, and video digests on any schedule
- Modern block-based or full-control design builder
- Build, review, and schedule from Feedotter with no extra licenses
Extend Marketo Automation With Any Third-Party Data Source
Marketo automation is excellent at triggering, scoring, and routing, but it has no native way to merge outside data into an email. That's a real gap for many enterprise customers that need rich data-merging and automation. Feedotter closes that gap, extending your Marketo automation to merge into third-party data, apis, and content.
- Connect to any API, database, or spreadsheet, no custom development required
- Merge multiple data sources into a single email (market data + commentary + a podcast clip, for example)
- Fully automated pipeline from source to Marketo send, running on your schedule
- Images pulled in from any connected source are automatically optimized for email
Real Feedotter use cases: job board emails assembled across hundreds of locations and countries, multi-language product alert emails, and financial fund-performance emails that blend market data, written commentary, and a podcast episode into one send.
The Newsletter Builder Marketo Forgot
Marketo's native email editor is rigid and dated, and every send takes longer than it should. Feedotter adds a dedicated newsletter builder to your Marketo marketing automation, with two editor modes: a fast, block-based mode for quick sends, and a full row-and-column mode when precise design control matters.
- Simple mode: build block-by-block, no rows or columns to manage, a Substack/Beehiiv-style flow
- Full design mode: complete row, column, and layout control for polished, on-brand sends
- Content agents create first-drafts automatically so your editors never start from a blank page
- Finished HTML publishes straight into a Marketo email asset or template
Explore the Marketo Newsletter Builder
Explore the Marketo Email Builder
Enterprise Marketo RSS Automation for Alerts, Articles, Newsletters, and more
Out-of-the-box Marketo automation has no native RSS-to-email capability. Feedotter adds it, automating recurring content sends: articles, blog digests, alerts, podcasts, video releases, and regular newsletters, straight from your feeds, on a schedule, with no manual copy-and-paste each time something new publishes.
- Automate blog post digests, podcast episode emails, and video release alerts
- Pull from multiple RSS feeds into a single scheduled send
- Runs on autopilot once configured, no manual rebuilding for each issue
- Podcast art and post images are automatically pulled, resized, and optimized for email
Learn more about Marketo RSS Automation
Automate Marketo Sends Without Buying More Marketo Seats
Contributors build, review, and schedule sends entirely inside Feedotter, no need to log into Marketo or hold a Marketo license just to manage your Marketo marketing automation.
- Build, approve, and schedule sends entirely from the Feedotter interface
- No additional Marketo licenses needed for contributors or editors
- Sending still executes natively through Marketo, reporting and deliverability untouched
- Reduce errors and eliminate training employees on Marketo
Explore Every Way Feedotter Extends Marketo Automation
Feature
Marketo Newsletter Builder
A modern, no-code newsletter builder for Marketo in the style of Substack or Beehiiv.
Feature
Enterprise RSS Automation
Automate blog, podcast, and video digests into Marketo emails. No native RSS support required.
Feature
Marketo Email Builder
Design precise, on-brand Marketo emails with full row-and-column layout control.
Enterprise-Grade Automation, Not a Consultant Script
The Marketo marketing automation ecosystem has plenty of consultants who claim to offer data + Marketo automation. These are typically hacks and scripts from well-meaning firms without true enterprise-grade infrastructure. Feedotter is SOC2 certified and ready for your most compliant project needs.
SOC2 Certified
Independently audited security controls give the assurance level enterprise IT and security teams require.
Minimal Permissions
Create-and-approve-only API access. Zero access to leads, contacts, or your Marketo database.
Workspace Ready
Full support for Marketo workspaces, plus multiple Marketo accounts inside one Feedotter account.
Marketo Stays Marketo
Independently audited security controls give the assurance level enterprise IT and security teams require.
FAQs
Everything you need to know about the product and billing.
Can't find the answer you're looking for? Please contact our friendly team.
Not natively. Marketo’s automation engine handles triggering, scoring, and routing well, but it has no built-in way to merge data from an outside API, database, or spreadsheet into an email. Feedotter adds this capability, connecting to outside sources, merging the data with your content, and publishing the finished email into Marketo.
No. Feedotter’s Marketo integration uses a minimal REST API permission set limited to creating and approving objects and programs. It never requests access to leads, contacts, or your database.
No. Contributors build, review, and schedule sends entirely inside Feedotter. There’s no need to seat every editor or contributor in Marketo sending still executes natively through Marketo.
Yes. Feedotter is SOC2 certified and built for enterprise use, including support for multiple Marketo workspaces and multiple Marketo accounts inside one Feedotter account.
No. Feedotter builds and publishes the finished email into a Marketo email asset, template, or program. Marketo still executes the actual send, and all of Marketo’s native email reporting stays fully intact.
