Financial Publisher Email Software for Investment Research, Media, and IR Teams
Feedotter is financial publisher email software that connects to your content feeds, market data systems, and press release wires to deliver automated, personalized newsletters and email through your existing ESP.
Financial Publisher Email Software That Automates Research and Market Data Distribution
Investment research firms, financial media publishers, and market data providers use Feedotter to build and distribute newsletters directly from their data sources. Pull research feeds, market performance data, podcasts, videos, and commentary into a single automated email workflow and send through the ESP you already use, on the schedule you set.
- Connect research management systems, market data feeds, and editorial CMS sources directly to your newsletter workflow
- Auto-format market tables, performance data, and research commentary
- Deliver through Pardot, Marketo, Eloqua, HubSpot, Omeda, and 35+ ESPs
Learn more about financial newsletter software
Financial Publisher Email Software Built for Intelligent Press Release Routing
Feedotter reads the category and industry tags on every incoming press release, matches them against the interest profiles already stored on subscribers in your email software to deliver targeted emails based on your audience interests.
- Match press release categories to subscriber interest segments in your ESP
- Auto-build press release emails from feed data — no template work per release
- Works with PR Newswire, Business Wire, Globe Newswire, Reuters, and custom feeds
- One release routes to multiple matched segments simultaneously
- Full open, click, and segment-level analytics per release category
Explore press release automation
Financial publishers automating with Feedotter
See how teams at top financial media, publisher, and investor relations firms use Feedotter.
A leading investment research and data provider...
Builds and sends hundreds of newsletters every week — packed with premium research, market commentary, and ad-supported content — fully automated.
A major US stock exchange...
Sends multiple market research emails daily to institutional subscribers, ensuring critical ratings and intelligence reach the right audiences on schedule.
FactSet
Automates the delivery of market research emails, keeping analysts and clients consistently informed with timely intelligence — no manual effort required.
Convera USA
Publishes daily long-form market commentary — full editorial articles with in-depth FX and economic analysis — delivered automatically to a global client base.
Swiss Life AM
Automates the production and delivery of daily newsletters to investors and stakeholders, maintaining a consistent publishing cadence without extra editorial overhead.
ISS STOX
Delivers personalized press releases to their audience based on preferences and interests using press release automation.
Financial Services Email Platform — Questions We Hear All the Time
Questions we hear from editorial publishing and investor relations teams before they get started.
A financial services email platform is specialized software that connects financial content sources — research systems, market data feeds, press release wires, and CMS platforms — to your subscriber email infrastructure, automating the formatting, segmentation, and delivery of financial content through your existing ESP. Unlike a general-purpose email tool, a financial services email platform is built around the specific content types, compliance requirements, and audience segmentation logic that financial publishers and IR teams actually use.
Standard ESPs are delivery tools — they send emails you build manually. Feedotter is an automation layer that sits between your financial content sources and your ESP. It pulls content from feeds and data systems, formats it automatically, matches it to the right subscriber segments based on your ESP’s data, and triggers sends — without manual steps. Your ESP handles delivery; Feedotter handles everything that happens before the send.
Feedotter currently supports two core financial publishing workflows: financial newsletter automation (pulling from research feeds, market data sources, and editorial CMS systems) and press release automation (matching incoming press releases to subscriber interest segments and auto-delivering via your ESP). A third workflow — CRM-driven personalized financial emails — is in development.
Feedotter integrates with over 40 email service providers, including Salesforce Pardot, Marketo, Oracle Eloqua, HubSpot, Omeda, Iterable, Mailchimp, Salesforce Marketing Cloud, Braze, ActiveCampaign, Klaviyo, and many more. Financial publishers who already have an ESP relationship don’t need to migrate — Feedotter connects to what you already use.
Financial publisher email software refers to tools specifically designed for publishers who produce and distribute financial content — investment research, market commentary, earnings data, press releases, and regulatory updates. Unlike general email marketing software, financial publisher email software handles structured financial data, complex audience segmentation by investor type or coverage area, and the compliance and audit requirements that apply to financial communications.
Email marketing for financial publishers involves several challenges that general marketing email tools aren’t designed for: structured financial data formats (tables, tickers, performance figures), complex subscriber segmentation by subscription tier, asset class, or industry interest, strict compliance requirements around disclosure and record-keeping, time-sensitive delivery for market-moving content, and the need to pull content from financial data systems rather than marketing databases. Feedotter is purpose-built for these requirements. Feedotter can automate distribution of any press release that appears in a structured feed: quarterly earnings reports, M&A announcements, regulatory filings (8-K, 10-Q), executive appointments, product launches, IPO announcements, credit rating updates, investor day notices, and more. Any structured press release source can be ingested.
Yes — both are available on Feedotter today. Financial newsletter automation connects to your research feeds, market data sources, and editorial systems to publish newsletters automatically through your ESP. Press release automation connects to wire service feeds, reads industry category tags, and routes each press release only to subscribers whose interest profiles match — no generic blasts. Both run through your existing ESP.
Feedotter connects to any content source that exposes an RSS feed or API endpoint, including PR Newswire, Business Wire, Globe Newswire, Reuters, Bloomberg-distributed feeds, FactSet, and internal research management or CMS platforms. For proprietary or custom data sources, Feedotter supports custom API integrations. The platform is source-agnostic — if it produces structured content, Feedotter can ingest it.
Feedotter uses the segmentation data already in your ESP. For newsletter automation, it routes to the lists and segments you’ve already defined — by subscription tier, geographic coverage, asset class focus, or investor type. For press release automation, it reads subscriber interest profile attributes in your ESP and matches them against the category tags on each incoming press release. No new segmentation infrastructure is required.
