How to Send RSS Email from Marketo

A setup guide detailing how to send RSS emails with Marketo and FeedOtter.

1. Create or Log In to your FeedOtter account
2. Click on the New Marketo RSS Campaign button
3. Follow the wizard and accordion steps to create and customize your RSS email, key aspects you’ll want to be sure to check out are:
   1. Selecting a template from our library of awesome, responsive, templates
   2. Adding your company address and social media URL’s
   3. Uploading your logo and customizing your brand colors

FeedOtter offers 2 types of Marketo RSS emails:

Alert; a new email is triggered every time new content appears in your RSS feed. Most clients use this to alert their Marketo leads to new content in real-time.

Digest; emails are created and sent on a schedule you specify. We support sending Monthly, Weekly, and Daily with advanced features that let you specify business day sending only or “every other” sending.

FeedOtter supports any valid RSS/Atom/XML datafeed. In addition, FeedOtter supports adding multiple RSS feeds which can be combined into 1 content stream or used to create complex multi-section newsletters automatically.

If you’re not sure if your RSS feed will work with FeedOtter we recommend using https://validator.w3.org/feed/ to ensure your feed is valid. Any valid feed will work with FeedOtter.

When you’re happy with your email, click on the Publish to Marketo button to connect your new rss email to Marketo and activate your email. If this is your first RSS campaign you will be prompted to enter your Marketo REST API details. Read our Marketo Connection Guide for a step-by-step walkthrough how to setup the connection.

Once you have completed the Marketo connection you will see a screen as shown on the right. Here you need to select the appropriate Marketo Channel and Tag settings, these are required.

With FeedOtter you have full control over your rss emails. You can choose to have FeedOtter create and automatically send your email or create and prompt you to review, edit(as needed), A/B test, and press send manually. These two options allow you to have the perfect level of automation while maintaining control over the actual sending process.

You enable full automation by checking the Automate Future Runs checkbox as seen in the screenshot (right).

1. A new Folder called FeedOtter Programs
2. A new Default Program with the same name as your FeedOtter RSS Campaign
3. A Email Program named ### – FeedOtter Setup

Note: Once these items are created they can be moved and renamed as desired.

1. Under Audience > Edit Smart List and tell Marketo who to send rss emails to.
2. Under Email select the only option in the dropdown.

Note: These steps are required if you selected automate future runs in the previous steps. Otherwise, they are optional.

Steps 1 and 2 are highlighted in the Marketo screenshot below: