Email Marketing Archives

Why Having an Email Preference Center is Important in Email Marketing

People love having choices. As an email marketer, one of the simplest ways you can keep your subscribers happy is to give them options about the emails they get from you. This is helpful for you, too – when your subscribers can adjust the frequency and content of the emails they receive, they’re more likely […]

By Amanda

How to Build Your Mailing List from Scratch

It is easy to believe that email marketing is effective and a key component of any marketing strategy, but if you don’t have an email list, that task can seem daunting. All too often, people turn to purchasing lists, which is not only against best practices but actually illegal on many of the mail servers. […]

By Amanda

Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From” […]

By Amanda

UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads, social posts, email campaigns and newsletters, affiliates, display ads and retargeting, even on webpages you’re advertising on a bus or a car wrap. There are […]

By Amanda

6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be extremely beneficial for your employees. When businesses create content, it’s often with consumers in mind as their target audience, and while this is great, it doesn’t have to mean that […]

By Andy Theimer

How to Create the Perfect Email Subject Line: 8 Tips to Get You Started

We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a proven way to increase engagement and ultimately website conversions. Still, the right email subject line can make all the difference in whether your blog content is opened or deleted. It […]

By annaf

Creating Multiple Blog Subscription Options in 5 Easy Steps With Pardot

Today I’m going to teach you how to give your blog subscribers multiple blog subscription options using a Pardot custom field, form, and several dynamic lists. Finally, we will use FeedOtter to auto-create and send your RSS blog emails. If you don’t already have a FeedOtter subscription, you may want to sign up for one […]

By Andy Theimer

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Category: Email Marketing

Why Having an Email Preference Center is Important in Email Marketing

How to Build Your Mailing List from Scratch

Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

6 Ways to Use Your Company Newsletter Content for Employee Growth

How to Create the Perfect Email Subject Line: 8 Tips to Get You Started

Creating Multiple Blog Subscription Options in 5 Easy Steps With Pardot

Automate Your Newsletter Today