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Category: Email Marketing

dynamic content

5 Quick Basics of Dynamic Content for Email Marketing

It is easy to wonder—what is the future of email marketing? How can I improve my well-oiled email marketing strategy? The most recent advancement in email marketing strategy that every marketing manager should consider is the use of dynamic content — also known as personalized content — in their email marketing. Dynamic content is the […]
By Amanda
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engagement-studio

Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

The Pardot Engagement Studio makes email marketing automation a breeze—if you know how to take advantage of all of its features. The Pardot Engagement Studio allows you to visualize all of your drip email campaigns. A drip campaign is like an irrigation system for your email-generated leads. A pool of leads trickles down a system […]
By Amanda
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subscriber data

5 Ways to Enrich Subscriber Data in Email Marketing

Getting good subscriber data about email and CRM lists can be challenging for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your subscribers will dig in their heels at the thought of handing over anything more than their email address. Basic facts like age and […]
By Amanda
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email preference center

Why Having an Email Preference Center is Important in Email Marketing

People love having choices. As an email marketer, one of the simplest ways you can keep your subscribers happy is to give them options about the emails they get from you. This is helpful for you, too – when your subscribers can adjust the frequency and content of the emails they receive, they’re more likely […]
By Amanda
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mailing list

How to Build Your Mailing List from Scratch

It is easy to believe that email marketing is effective and a key component of any marketing strategy, but if you don’t have an email list, that task can seem daunting. All too often, people turn to purchasing lists, which is not only against best practices but actually illegal on many of the mail servers. […]
By Amanda
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email marketing

Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From” […]
By Amanda
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UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads, social posts, email campaigns and newsletters, affiliates, display ads and retargeting, even on webpages you’re advertising on a bus or a car wrap. There are […]
By Amanda
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