Email Marketing Archives

Pardot Best Practices

When you are a Pardot marketer, it is important to keep yourself organized and follow Pardot best practices to ensure that your platform operates the way you need it to. Pardot relies on your data as fuel to deliver more targeted, personalized campaigns. You can accomplish the most when you have an organized interface and […]

By alison

Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]

By Andy Theimer

Effective Content Strategy and Distribution in Pardot

As a content marketer, you understand the value of content and the role that it plays in your marketing strategy. Developing a strong content strategy helps to establish you as a thought leader on a subject and engages your audience without pushing an aggressive call-to-action. Similarly, a strong inbound strategy helps naturally attract new leads […]

By alison

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on set criteria. This criterion is usually established by a prospect’s behavior and/or data your business has collected on that individual. A workflow can be built […]

By Andy Theimer

5 Quick Basics of Dynamic Content for Email Marketing

It is easy to wonder—what is the future of email marketing? How can I improve my well-oiled email marketing strategy? The most recent advancement in email marketing strategy that every marketing manager should consider is the use of dynamic content — also known as personalized content — in their email marketing. Dynamic content is the […]

By Amanda

Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

The Pardot Engagement Studio makes email marketing automation a breeze—if you know how to take advantage of all of its features. The Pardot Engagement Studio allows you to visualize all of your drip email campaigns. A drip campaign is like an irrigation system for your email-generated leads. A pool of leads trickles down a system […]

By Amanda

5 Ways to Enrich Subscriber Data in Email Marketing

Getting good subscriber data about email and CRM lists can be challenging for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your subscribers will dig in their heels at the thought of handing over anything more than their email address. Basic facts like age and […]

By Amanda

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Category: Email Marketing

Pardot Best Practices

Learn 4 Tools to Determine Audience Segmentation in Pardot

Effective Content Strategy and Distribution in Pardot

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

5 Quick Basics of Dynamic Content for Email Marketing

Pardot Engagement Studio: 5 Surefire Ways to Master the Basics

5 Ways to Enrich Subscriber Data in Email Marketing

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