Email Marketing Archives

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

It’s October, and holiday marketing and advertising are in full swing. Many brands rely on email marketing during the holiday season to communicate their sales and promotions to their customers, as well as create and send content that converts prospects into buyers. When you automate holiday marketing emails, not only do you increase touchpoints with […]

By Jennifer Bowman

5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you’re a user of both platforms, this post is for you! This post explores the top five benefits of using the Pardot WordPress plugin. With the Pardot WordPress plugin, you can […]

By Jennifer Bowman

5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

By Andy Theimer

How FeedOtter Selects Email Campaign Images

Email campaign images are great ways to stand out to readers and grab their attention. It can truly make or break your email. When you manually create your email campaigns, you have control over which email campaign images are used. But what about your automated emails? One of FeedOtter’s best features is the ability to […]

By Andy Theimer

Creating Accurate RSS Email Reports in Marketo

Updated September 2020. Today I’m going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]

By Andy Theimer

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I’ve been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics. Keep a watch out for an expanded tutorial walking you […]

By Andy Theimer

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot. This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages. At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]

By Andy Theimer

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Category: Email Marketing

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

5 Benefits of the Pardot WordPress Plugin

5 Must-Send Welcome Emails to Send New Blog Subscribers

How FeedOtter Selects Email Campaign Images

Creating Accurate RSS Email Reports in Marketo

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

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