Email Marketing Archives

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]

By Jennifer Bowman

19 Resources That’ll Make You Better at Email Automation

Email automation is a cornerstone of any great marketing program, especially when done right. The right tools and resources help you cut down on hours spent doing manual tasks, freeing your schedule to focus on higher-priority projects. And, as we approach 2021, there certainly is no shortage of email automation resources. But how do you […]

By Jennifer Bowman

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

It’s October, and holiday marketing and advertising are in full swing. Many brands rely on email marketing during the holiday season to communicate their sales and promotions to their customers, as well as create and send content that converts prospects into buyers. When you automate holiday marketing emails, not only do you increase touchpoints with […]

By Jennifer Bowman

5 Benefits of the Pardot WordPress Plugin

Pardot and WordPress are two of the most popular platforms—Pardot for its marketing automation tool and WordPress for its content management system (CMS). If you’re a user of both platforms, this post is for you! This post explores the top five benefits of using the Pardot WordPress plugin. With the Pardot WordPress plugin, you can […]

By Jennifer Bowman

5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

By Andy Theimer

How FeedOtter Selects Email Campaign Images

Email campaign images are great ways to stand out to readers and grab their attention. It can truly make or break your email. When you manually create your email campaigns, you have control over which email campaign images are used. But what about your automated emails? One of FeedOtter’s best features is the ability to […]

By Andy Theimer

Creating Accurate RSS Email Reports in Marketo

Updated September 2020. Today I’m going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]

By Andy Theimer

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Category: Email Marketing

How to Use Eloqua for Content Marketing

19 Resources That’ll Make You Better at Email Automation

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

5 Benefits of the Pardot WordPress Plugin

5 Must-Send Welcome Emails to Send New Blog Subscribers

How FeedOtter Selects Email Campaign Images

Creating Accurate RSS Email Reports in Marketo

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