Email Marketing Archives

Multiple RSS Email Setup and Automation (the Easy Way)

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with […]

By Andy Theimer

Dangers of Not Emailing Your Blog Posts in 2023

In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and […]

By Andy Theimer

Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]

By Andy Theimer

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Andy Theimer

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers. Reducing Unsubscribes The first step to […]

By Andy Theimer

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]

By Andy Theimer

The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]

By Andy Theimer

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Category: Email Marketing

Multiple RSS Email Setup and Automation (the Easy Way)

Dangers of Not Emailing Your Blog Posts in 2023

Easy steps for using recipient time zones in Marketo emails

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

3 Easy Tips for Reducing Unsubscribes on Content Emails

5 Things You Need to Know for Building Marketo Email Templates

The State of Personalized Content in Pardot Emails & Newsletters

Automate Your Newsletter Today