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Category: Email Marketing

the complete guide to automated blog subscriptions

The Complete Guide to Blog Newsletter Subscriptions

A blog newsletter is a powerful way to convert website visitors who land on your blog—and build strong connections that lead to higher content ROI and business growth. When paired with a solid content strategy, your blog email subscription allows you to directly deliver updates, insights, and personalized content to your audience, keeping your users […]
By Maria Myre
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Header Image Blog Subscription Using Pardot

The Publisher’s Guide to Building an Automated Blog Subscription using Pardot

For publishing companies, growing a base of loyal blog subscribers isn’t just a numbers game; it’s a strategic move toward building a dedicated, engaged audience that fuels sustainable revenue. Today, we’re focusing on tactics that drive meaningful engagement and long-term audience retention by creating a blog subscription using Pardot. With a well-structured campaign, you can […]
By Andy Theimer
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Instagram Business Newsletter

B2B Newsletters & Instagram: Create More Engaging Emails with Social Content

Instagram digests can be a powerful addition to your B2B email strategy, allowing you to showcase social content, highlight trends, or keep your subscribers in the loop on what’s happening with your brand. In this article, we’ll take a look at some of the benefits of using Instagram within your email newsletter—and how to make […]
By Maria Myre
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Pardot Personalization Tips for Email Newsletters

Pardot Personalization Tokens for Newsletters Made Simple

Personalizing your emails can be a great way to engage and connect with your subscribers. By dynamically inserting subscriber-specific information, like names, job titles, or recent interactions, you can use personalization tokens to transform generic newsletters into highly targeted communications that engage and convert. Today, we’re taking a look at which tokens are available to […]
By Andy Theimer
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top martech tools

Best Martech Tools to Grow and Scale Your Operations

Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12 […]
By Maria Myre
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How to Improve Email Deliverability for B2B email newsletters

How to Improve Email Deliverability for B2B Newsletters in 2024

Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters.
By Maria Myre
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B2b email marketing tips

10 Practical Tips for Effective B2B Marketing Emails

Inboxes are crowded, email subscribers are overwhelmed…yet marketing emails remain one of the top channels for conversions and sales. Granted, this means that your ability to stand out is crucial for capturing and retaining the attention of your subscribers. For B2B marketing, especially, list fatigue hits hard. In fact, it’s estimated that 67% of B2B […]
By Maria Myre
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