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Category: Email Marketing

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Stop Letting Email Clients Ruin Your Preview Text with This Simple Hack

Imagine: You’ve crafted the perfect subject line, your design looks great, and you’re ready to hit send. The email lands in inboxes and the preview text, the little snippet meant to entice readers, is nonsense. Or worse, it’s unsubscribe copy or a stray word from an ad tag. One of our customers recently ran into […]
By Kira Bishop
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The Hidden Cost of Manual Newsletter Ops

Did you know the average marketer spends over 4 hours building just one newsletter? Stretch that across a month’s sends, and suddenly a big chunk of your week is buried in copy-paste, formatting, and QA. For digital publishing teams, the pressure is on to scale email delivery, boost engagement, and prove ROI—all without wasting time […]
By Kira Bishop
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HTML EMAIL CODING with VISUAL STUDIO CODE

Email Coding Tools: The Best Visual Studio Code Extension for HTML Email Developers

We’ve come a long way in HTML email coding and design…but the tools still feel a bit dull and hindering at times. If you’ve used Dreamweaver recently, you know what I’m talking about. It has limited modern support and just hasn’t kept pace with developer’s evolving needs. On the flip side, there are platforms out […]
By Kira Bishop
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Content Distribution with ActiveCampaign Integration

Streamline Content Distribution: How FeedOtter and ActiveCampaign Transform Email Campaigns

Managing an online content publication brings its own suite of challenges, from effective content distribution to subscriber engagement; sponsorships to performance analytics. That’s why so many marketers and content publishers have turned to ActiveCampaign, a marketing automation tool that’s famous for its powerful automation and segmentation capabilities that alleviate a chunk of manual work. On […]
By Maria Myre
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blog newsletter with activecampaign

How to Set Up A Blog Subscription with ActiveCampaign

Over the last couple of articles, we’ve explored the topic of automated blog subscription tools and how they can help you expand your content’s audience while growing your email list strategically. Today, we’ll dive into the process of setting up an automated blog subscription form on your website using ActiveCampaign, one of the more popular […]
By Maria Myre
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Automated Blog Newsletter Subscription with Hubspot

How to Set Up a Blog Subscription with HubSpot

Over the last couple of articles, we’ve explored the topic of automated blog subscription tools and how they can help you expand your content’s audience while growing your email list strategically. Today, we’ll dive into the process of setting up an automated blog subscription form on your website using HubSpot, one of the more popular […]
By Maria Myre
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Blog subscription Mailchimp

How to Set Up a Blog Subscription for Your Website with MailChimp

We’ve talked in depth about automated blog subscriptions and how you can strategically use them to amplify the reach of your content while building your email list. Today, we’re taking a look at how to practically set up an automated blog subscription with Mailchimp, one of the most popular ESPs (Email Service Providers) for businesses […]
By Maria Myre
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