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Category: Email Marketing

Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences.  Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]
By Andy Theimer
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Using the Marketo Operational Email in FeedOtter

Using the Marketo Operational Email Feature With FeedOtter In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]
By Andy Theimer
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free email builder

The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails’ design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]
By Jennifer Bowman
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mailchimp rss campaign

How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]
By Jennifer Bowman
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use eloqua for content marketing

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]
By Jennifer Bowman
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Email Automation Resources

19 Resources That’ll Make You Better at Email Automation

Email automation is a cornerstone of any great marketing program, especially when done right. The right tools and resources help you cut down on hours spent doing manual tasks, freeing your schedule to focus on higher-priority projects. And, as we approach 2021, there certainly is no shortage of email automation resources. But how do you […]
By Jennifer Bowman
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automate holiday marketing email

6 Stellar Ways to Automate Holiday Marketing Emails to Drive Engagement

It’s October, and holiday marketing and advertising are in full swing. Many brands rely on email marketing during the holiday season to communicate their sales and promotions to their customers, as well as create and send content that converts prospects into buyers. When you automate holiday marketing emails, not only do you increase touchpoints with […]
By Jennifer Bowman
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