FeedOtter Logo Standard
Bottom Swoop SVG

Creating Accurate RSS Email Reports in Marketo

Written by
Andy Theimer
Published on
October 17, 2019

Updated September 2020.

Today I'm going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo.

In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting.

FeedOtter was built with this in mind, by marketers just like you, to make sure that every email that you send can be reported on naturally inside Marketo.

When FeedOtter's automation runs, it creates a new email program and email in Marketo so you have a unique email for each send. This is the key to generating perfect reports inside Marketo.

When it's time to generate a report, open Marketo and right-click on the parent default(brown) program folder that contains your automated email sends, and create a new local asset.

Choose the type report; email performance or link performance. This new performance report will allow you to view each email send that FeedOtter has automated.

To Configure your RSS Email Report:

1. Choose the Setup tab and adjust the send date to include the emails you wish to report on.

Configure the Sent Date rss report parameter

2. Next, adjust the filters to select the program that includes the emails you wish to report on. Here I've chosen the parent default program that contains all of my automated emails. You only need to select the parent default program as all emails and email programs created underneath this program will be included in the report.

Select the RSS email default program in Marketo

3. Having configured those settings, we return to the report tab. And here you'll see a report of each individual send happening over time, and all of the standard Marketo metrics being reported on. Sent, delivered, the bounces, the clicks, and the unsubscribes.

View the accurate rss email report

While I wish Marketo's reporting capabilities were more powerful. FeedOtter has been designed carefully so that each RSS email can be accurately reported on using all the Marketo's familiar tools.

If you're into videos you can watch a full screencast of this tutorial on our YouTube channel.

Recent Articles

Using the Marketo Operational Email Feature With FeedOtter Emails In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]

Read More
Updating Content for SEO: Tips, Tricks, and a Case Study to Increase Your Blog Post Traffic

When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a steady stream of organic traffic, but Andy, FeedOtter Founder, knew it could be improved. Within weeks of implementing SEO updates to the content, we started noticing improvements in site traffic. […]

Read More
The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails' design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]

Read More

FeedOtter Can Help You Automate Blog and RSS Email

Promote your content and increase revenue from website traffic.
REQUEST A DEMO