Email Marketing Archives

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

I’ve been testing the Pardot Handlebars Merge Field feature this week and wanted to publish my exact test steps. If you are just getting started with Pardot or curious how to use this new feature I hope this tutorial will help you understand the basics. Keep a watch out for an expanded tutorial walking you […]

By Andy Theimer

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Yesterday I had the chance to test one of the exciting new features coming to Pardot over the next month: Handlebars Merge Fields in Pardot. This is a new-to-Pardot way to merge data from your Accounts and Prospects into emails and landing pages. At its simplest, %%first_name%% changes to {{recipient.FirstName}} see the full list of […]

By Andy Theimer

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Consistent blogging makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel, and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to add emailing blog posts to that list to keep your audience engaged. If you don’t […]

By Kristen Matthews

Creating Content that Converts Leads into Sales

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]

By Kristen Matthews

How Email Drip Campaigns Can Supercharge Your Sales Funnel

Email marketing comes in all shapes and forms. It can be a simple one-time message blasted out to all your contacts, or it can be a large-scale multi-tiered campaign carefully dripped out to specific customers at key times. In order to truly understand the how, when, and why of email drip campaigns and email marketing, […]

By Kristen Matthews

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

If you’re like most marketers, you feel like you’ve been creating engaging content all along, but it just doesn’t get as many views as you need it to. You’ve put a lot of work into creating content and you know that readers would love it…if you could just get them to read it. Sound familiar? […]

By Kristen Matthews

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]

By Kristen Matthews

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Category: Email Marketing

Tutorial: Create Your First Pardot Handlebars Email Template With Conditions in 3 Steps

Handlebars Merge Fields in Pardot: Everything You Need to Know About This Impressive Feature

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Creating Content that Converts Leads into Sales

How Email Drip Campaigns Can Supercharge Your Sales Funnel

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

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