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Category: B2B Resources

blog newsletter with activecampaign

How to Set Up A Blog Subscription with ActiveCampaign

Over the last couple of articles, we’ve explored the topic of automated blog subscription tools and how they can help you expand your content’s audience while growing your email list strategically. Today, we’ll dive into the process of setting up an automated blog subscription form on your website using ActiveCampaign, one of the more popular […]
By Maria Myre
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B2B Email Marketing Automation Strategy

How to Build a Winning B2B Email Marketing Automation Strategy

If you’re still managing your email campaigns manually, or if you’re dabbling in automation without a solid strategy, you’re leaving opportunities—and revenue—on the table. Email marketing automation looks different for every company, but the end result is the same: it allows your team to deliver the right message to the right audience at the right […]
By Maria Myre
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Dynamic Content in Pardot

Improve Email Engagement with Dynamic Content in Pardot

In today’s digital landscape, personalized interactions have become the standard. From ultra-curated social feeds to customized search results pages, the majority of consumers simply take personalization as a standard. One of the challenges marketers continue to face is how to bring this same level of personalization to email marketing. Fortunately, Pardot users have a slew […]
By Maria Myre
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Instagram Business Newsletter

B2B Newsletters & Instagram: Create More Engaging Emails with Social Content

Instagram digests can be a powerful addition to your B2B email strategy, allowing you to showcase social content, highlight trends, or keep your subscribers in the loop on what’s happening with your brand. In this article, we’ll take a look at some of the benefits of using Instagram within your email newsletter—and how to make […]
By Maria Myre
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Top B2B Newsletter Examples

Top B2B Newsletter Examples from 2024 (& where to find more)

How do you create a high-quality newsletter, send it out consistently, and still have enough time and energy to stay on top of the latest trends? It’s an evergreen challenge, and one that can unfortunately make the difference between a successful newsletter publication, and one that slowly fizzes out over time as newer, more cutting […]
By Maria Myre
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top martech tools

Best Martech Tools to Grow and Scale Your Operations

Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12 […]
By Maria Myre
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How to Improve Email Deliverability for B2B email newsletters

How to Improve Email Deliverability for B2B Newsletters in 2024

Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters.
By Maria Myre
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