When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales.
But you can’t just create content and hope that people come. In fact, you need to make sure what your publishing on your website has value for your readers and is relevant to what they’re looking for. Otherwise, you’ll never become successful.
Now, you might feel that you’re part of the 42% of people that think they’re good at content marketing. But you should know there’s always room for improvement.
And if you’re not part of the 88% of people that use content marketing as part of their overall marketing strategy, it’s time you get started.
With that said, no matter which category you fall into, we’re here to share with you some of the very best content marketing tools to add to your arsenal so that you make the most of your time and effort.
Content Marketing Tool #1: Hemingway Editor
The Hemingway Editor is a free online tool designed to proofread your content before you publish it. It can be accessed online or you can download the desktop app.
When you cut and paste your content into the editor, it will highlight things such as:
- Lengthy, complex sentences that can be shortened
- Phrases that can be simplified
- Any instances of the passive voice
- Adverbs and other phrases that can weaken your text
With the Hemingway Editor, you make sure to deliver the strongest, most well-written piece of content possible, and that all of your site visitors will understand it.
Content Marketing Tool #2: Trello
Trello makes collaborating with your team effortlessly by letting you organize your content marketing strategy like a Kanban board. See your workflow in a visual way using boards, lists, and individual cards. Assign tasks to your team members, leave comments and attach files, and make sure that only the people you want on each board have access.
This free content marketing tool syncs across all devices, has an easy to use interface and layout, and makes sure all your content gaps are filled in immediately so you consistently publish high-quality content for your site visitors.
Content Marketing Tool #3: SEO SiteCheckup
You should know by now that SEO is crucial to your success. After all, it doesn’t matter how great your content is if no one comes to see what you have to offer. That’s why focusing on SEO optimization so your content shows up in relevant search results is so important.
SEO SiteCheckup is a simple SEO tool that shows you how optimized your website is. Simply enter your site’s URL and let the tool analyze your site.
After the analysis, you’ll receive an overall score that ranges between 0-100. The higher the score the more optimized your site is. If you scroll down, you’ll also see a set of common SEO issues that relate to your site and how to fix them to improve your site’s search rankings. Keep in mind, in order to use this tool free of charge, you can only analyze one site a day.
Content Marketing Tool #4: CoSchedule
CoSchedule is one of the most well-known, and popular, content marketing calendars on the market today. It lets you create an editorial calendar that you and your team can work together on. Not to mention, it comes with features like automated social sharing of your blog’s content, a way to manage your email marketing campaigns, and detailed analytics so you can make data-driven decisions to grow your business.
In addition, CoSchedule offers a very helpful free tool, called the Headline Analyzer, which helps you create powerful headlines for your content, lead magnets, email campaigns, and more.
After your headline is analyzed, you’ll receive:
- A headline score
- The balance of words, taking into consideration overall structure, grammar, and readability
- A length analysis including characters and words
- The main keywords being used
- The type of sentiment your headline conveys
Lastly, a Google search result snippet and email subject line preview will display so you can see exactly what your site visitors and subscribers will see if you choose to use that headline.
Content Marketing Tool #5: Social Media Share Buttons
If you want your content to reach a broader audience, there’s no better way than to encourage site visitors to share their favorite content on their own social media profiles for friends and family to see. Add popular social icons to your site such as Twitter, LinkedIn, Google+, Pinterest, Instagram, and Facebook. And rest assured, there are over 200 other social media platforms available.
Content Marketing Tool #6: Google Analytics
To learn where your site visitors come from, and what they do once they’re on your website, it’s a good idea to sign up for a free Google Analytics account. With it, you can see how well your marketing campaigns are doing, what devices site visitors are visiting from, and whether your landing pages are converting.
Not to mention, you can view metrics like the number of page views and sessions, the average session duration, and even your site’s bounce rate to make sure your content is working for you, not against you.
Content Marketing Tool #7: HubSpot’s Blog Ideas Generator
If you’re having trouble thinking up of content ideas for your site’s blog, check out HubSpot’s idea generator. Simply add a few nouns to the form field and click “Give Me Blog Ideas!”
You’ll immediately be given 5 exceptional blog headlines that you can use outright or use for inspiration.
Keep your content fresh and relevant using this free tool and watch your following grow.
Content Marketing Tool #8: Ahrefs
Ahrefs gives you a chance to dig into your content marketing strategy and view data such as the number of backlinks, where your backlinks are coming from, popular keywords, and even mentions of your brand across the web.
You can also track your competition to see what’s working for them and make sure you do the same to draw some of their site visitors your way. Check out what keywords they’re ranking for in organic search results, how much traffic their site is seeing, and even get ideas for your own content so you can keep up with the competition and even move ahead.
And there you have it! Some of the best content marketing tools available on the market today.
Of course, this list is in no way exhaustive. But it does give you a definitive head start, especially if you’re just starting out with your content marketing efforts.
Each of these content marketing tools will play a vital role in your content market strategy and help drive more traffic to your site, increase engagement, and boost conversions and sales. So, take your pick and start growing your business now.
And don’t forget, if you’re looking for an email content marketing software that can automate RSS-based emails and help you create stunning newsletters for subscribers, check out how FeedOtter can help.