Sign In Create Free Account

Need Data? Create a Company Blog Dashboard in Google Analytics

Written by
Andy Theimer
Published on
November 19, 2016

At my last company, our small marketing team struggled to identify our company blog’s real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala

This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your company blog-only metrics is by creating a company blog dashboard via a Custom Segment in Google Analytics to focus on traffic coming through your company blog.

Over 92% of companies with an active blog have built their blog inside their company website. While that set up works well, analyzing the blog separately from the overall website is very challenging.

In my experience, this is the single biggest reason that marketers don’t have a clear picture of their blog’s analytics; the data is hard to get. The good news is that if you have Google Analytics installed on your website, the data is there — it just needs to be accessed.

I’ve spent the past week researching the best way to segment your blog metrics and create a Google Analytics company blog dashboard to give a baseline of your company blog’s value.

This post will walk through segmenting your website traffic and importing my company blog dashboard template into your Google Analytics account.


This walkthrough assumes you have Google Analytics installed on your company website.

Let the uncloaking begin.

Importing the Company Blog Dashboard Template

To get started, import my Google Analytics Company Blog Dashboard into your account. You can do this by clicking here.

Assuming that you are logged into your company’s Google Analytics account, you should land at a page that looks similar to my screenshot, prompting you for a name. Name it Company Blog Dashboard. You will also need to choose the website data from which to pull, choose the View most appropriate for your website.

After clicking the Create button, you will see several widgets showing data from your entire website. However interesting and impressive we want to limit this dashboard to only show data corresponding to our company blog, so we must create a custom segment. Read on!

Creating a Custom Blog Users Segment

To create a custom Blog Users Segment, follow these nine steps:

  1. Click on the light grey Add Segment text in the top middle of your dashboard.
  2. Click the red New Segment button.
  3. Select Conditions from the left-side list of options.
  4. Name your Segment and create a filter.
  5. Name your segment Blog Users Segment.
  6. Choose Users.
  7. Select Landing Page.
  8. This is the path to your blog. For me, the FeedOtter blog is located at /blog/, but this is typically what you would consider your blog’s homepage minus your website’s domain name.
  9. Click the blue Save button.

The top of your Blog Dashboard should look similar to mine below, and the new Blog User Segment will have replaced the All Users. If All Users is still there, click the little “down arrow” and select “Remove.”  Now you are looking at only blog visitors!


Since no two websites are alike, you may need to tweak some of the widgets to show the right data. Here are a couple of things you might want to pay attention to:

  • Which posts are most popular? This is currently configured to only show posts from the /blog/ subdirectory of your website. If your blog is not located at /blog/, you will want to update the filter on this widget. Click the Pencil to edit and change /blog/ to /youbloghomepath/
  • Free trials created. I added this widget to demonstrate how you can link your blog traffic to Google Analytics Goals. For example, I have this setup to detect how many free trial sign-ups result from blog traffic.

What other metrics would you like to report on?  Please comment and share your customizations and ideas on how to make this company blog dashboard better.


Recent Articles

New UI Walkthrough: Updates for a Better, Easy to Use Interface

FeedOtter has some exciting new UI changes to the Automated campaigns area. While sending is the same and your existing campaigns will continue to run according to their normal schedules, the Edit Campaign screen has been updated and rearranged for easier access to certain features and to optimize user flow. Let’s walk through what’s changing: 1. Templates […]

Read More
3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]

Read More
A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

Read More
FeedOtter Can Help You Automate Blog and RSS Email
Promote your content and increase revenue from website traffic.
FeedOtter Logo Standard