Podcasting has been trending BIG TIME in 2020 and is a great, creative way to show your content to your clients. But what happens when you create an awesome podcast episode but no one knows it exists? That's where email marketing comes in.
Emailing your podcast episode is a great way to bring your content right to your subscribers, bring more listeners to your podcast, and more traffic to your website.
So why not email your podcast? Your podcast is such an important part of your content that can bring in subscribers and new leads, and emailing your podcast episodes right to their inbox, where they can see and easily view it is a great way to promote your content.
Let me take you through creating a podcast email in FeedOtter and emailing your podcast episodes to your listeners. In today's guide, I'll use Zilliant, a b2b company that currently uses Marketo as their email service provider. Zilliant has a great podcast hosted on Libsyn, with a great-looking subscribe form to create an emailing list.
Podcast Hosting Sites
FeedOtter integrates well with all the major podcasting hosting sites including Libsyn, Anchor, Apple iTunes, Google Podcasts, and more. You will use the hosting sites RSS feed to pull your podcast episode into your FeedOtter email.
In our Zilliant example, the RSS feed comes from their podcast hosting site, Libsyn.
Here, you'll create your automated podcast email by clicking New Automated Email at the top of your screen. Give your email campaign a name and choose your ESP you would like to integrate FeedOtter with.
Next, you'll set up a sending schedule for emailing your podcast. FeedOtter has plenty of options for scheduling your email sends, but we recommend setting up the schedule for shortly after you usually launch a new podcast episode. For example, Zilliant posts their new podcast episodes on Wednesday mornings. So we'll set up the email to send on Wednesdays at 10 a.m.
Then, add your RSS feed for the podcast site.
As you can see, FeedOtter automatically pulls from your RSS feed and puts your latest podcast episode into a beautiful FeedOtter template. FeedOtter has its own set of podcast email templates, or you can add your own custom template to your account. You can also customize the template by clicking Template > Properties and change the colors and add a header or logo image.
The next step is to add your Subject To/From information. Here, you can also add the title of your latest podcast episode to the subject line.
Finally, connect your ESP through the Integration tab and click Activate Campaign in the top-right corner. You're all set to start emailing your podcast directly to your listeners.
FeedOtter is so excited to work with you and start emailing your podcast episodes through your ESP. You can start a free trial or schedule a demo with us and we'd be happy to get you started automating the creation of your emails.
Like the template we used for your podcast emails? Have any comments/questions/concerns? Feel free to email us at firstname.lastname@example.org to get your FREE podcast email template or let us know how we can help you get started with FeedOtter.
As any modern marketer will tell you, your marketing emails' design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]
While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It's a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]
Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]