Fast Company Case Study
About
Mansueto Ventures is the parent company of Inc. and Fast Company, two leading media brands serving entrepreneurs, business leaders, andThe Challenge
The editorial and marketing teams behind Inc. and Fast Company needed a faster way to manage their growing portfolio of newsletters. Each issue required manual formatting inside Marketo — a process that took up to two hours per send and left little time for creative or strategic work.
“We have a lot of newsletters across both brands,” said Sabine Cherenfant, Audience Development Manager. “Editors handle many of them directly, so speed and consistency are essential.”
The team needed a solution that could automate repetitive newsletter production, reduce dependency on developers, and give editors more control without sacrificing design or brand standards.
Why They Chose Feedotter
When Mansueto Ventures moved to Marketo, their team evaluated several newsletter automation tools. Feedotter stood out for its ability to pull live content feeds directly into branded email templates, saving time while maintaining editorial quality.
- Seamless integration with Marketo
- Automated content curation from RSS feeds
- Templates that preserve brand consistency across multiple newsletters
- Minimal learning curve for editors
“Feedotter lets us take ideas from editorial and marketing and make them real without a lot of back-and-forth. It saves time across the board.” Alyssa Parsons, Marketing
Feedotter Simplifies Editorial Newsletter Production
Feedotter became the bridge between editorial ideas and finished newsletters. Editors can now select content, curate layout, and hand off finished issues to the ESP, all without writing a line of code.
- Automated content imports from website feeds
- Fast, editor-friendly interface
- Consistent formatting across all newsletters
- Easy collaboration between editorial, marketing, and sponsorship teams
Results: Newsletter Automation That Delivers Real ROI
Feedotter reduced newsletter build time from two hours to 15 minutes. With over 150 newsletters each month, the team saves an estimated 262.5 hours monthly, the equivalent of approximately $13,125 per month, or $157,500 per year based on a $50/hour labor rate.
Efficiency Gains
| Metric | Before Feedotter | After Feedotter | Improvement |
| Time per newsletter | 2 hours | 15 minutes | 94% faster |
| Monthly production time | 300 hours | 37.5 hours | 262.5 hours saved |
| Estimated labor cost | $15000 | $1875 | $157,500/year |
“Feedotter helps us produce more than 150 newsletters every month while saving hundreds of hours. Our editors can focus on creating great content instead of managing templates.”
— Inc. Media Operations Team
Those saved hours are now reinvested into story development, audience growth, and refining newsletter performance, allowing a small team to scale output without increasing headcount.
| 🚀 94% faster production | 💰 $157,500 annual time savings | 👥 Equivalent to 1.5 full-time employees |
“Feedotter helps us produce more than 150 newsletters every month while saving hundreds of hours. Our editors can focus on creating great content instead of managing templates.”
— Inc. Media Operations Team