How The Channel Company Scaled Global Newsletter Production with Feedotter

The Challenge

When The Channel Company consolidated operations under Marketo, their UK and European teams lost the automation tools that had made newsletter creation simple.

Producing content-rich newsletters across multiple brands suddenly became a slow, manual process. Editors had to copy article titles, resize images, and reformat content by hand in Marketo.

For Platform Manager Puneet Udasi, the slowdown was clear.

“We didn’t want our teams spending hours manually rebuilding newsletters. Once we saw what Feedotter could do, it was the clear solution.”

With hundreds of newsletters going out each month, the team needed a more efficient, scalable way to create and distribute content without adding extra resources.

Feedotter Simplifies Newsletter Creation

Feedotter connects directly to TCC’s Marketo environment and automates the repetitive steps of newsletter production while keeping every brand’s design consistent.

• Automated content feeds pull blog posts and articles directly into the email template
  
• Works seamlessly with existing Marketo templates
  
• Editors can be trained in minutes
  
• The visual editor makes layout updates quick and easy
  

“Training new team members on Feedotter takes about 15 minutes. The Marketo part takes three times that. Feedotter is the easiest part of the process.”

— Puneet Udasi, Platform Manager

Results and ROI

Feedotter didn’t just make production faster—it changed how The Channel Company’s editorial teams work. What once required hours of manual effort now takes minutes, freeing up time for strategy, content quality, and growth.

Efficiency Gains

The Channel Company’s teams create over 200 newsletters every month using Feedotter. Each one used to take about two hours to build. Now, the process takes just seven minutes—a 94% reduction in production time.

Before Feedotter	After Feedotter
2 hours per newsletter	7 minutes per newsletter
Manual copy and paste	Automated content pulled from feeds
Inconsistent formatting	Brand-consistent templates
Complex onboarding	15-minute training for new editors

Measurable Impact

• 376 hours saved each month, the equivalent of two full-time staff members
• Valued at approximately $18,800 in monthly time savings (~$225K per year)
• 200+ newsletters per month created and delivered with consistent quality

“We send over 200 newsletters every month. Feedotter turned a two-hour task into a seven-minute workflow, saving our team more than 375 hours each month.”

— Puneet Udasi, Platform Manager, The Channel Company

Feedotter now plays a central role in TCC’s editorial production process, keeping workflows consistent across brands and regions while giving teams more time to focus on strategy, storytelling, and innovation.