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Choose the Pardot pricing plan that's right for you

Automate your routine Pardot emails and newsletters.
For businesses that wish to promote a single blog with update and digest emails.
For businesses that publish more content or have multiple blogs.
For larger businesses or those seeking to automate more complex newsletters.
For businesses that need to automate large quantities of email or those requiring security documentation.
per month.
per month.
per month.
Customized Offer
Starts at $400/mo. To get a price estimate. Please contact our sales team.
Top features:
  • Automated emailing
  • 10 email sends per month
  • Built in template library
  • Email Support

Add Ons:

Newsletter Builder

Top features:
  • 20 email sends per month
  • Use custom email templates

Add Ons:

Newsletter Builder

Top features:
  • 40 email sends per month
  • Multiple feeds
  • 3 user accounts

Add Ons:

Newsletter Builder
A $200 value. Limited Time.

Top features:
  • Unlimited sending
  • Unlimited automation rules
  • Email newsletter builder
  • Invoice billing
  • Security audit documentation
  • Team & admin roles
  • Designated customer success
Pay by the month or the year with a credit card. Cancel at any time.
Pay by the month or the year with a credit card. Cancel at any time.
Pay by the month or the year with a credit card. Cancel at any time.
Pay by the year with a credit card, invoice, check, or wire transfer.
Compare All Features
Automated Emailing

Automated email campaigns


Max emails automated per week


RSS data feed support

Include and braid multiple data feeds

Newsletter Builder

Add On: $200/mo.

Add On: $200/mo.


Drag & Drop content from the web into your newsletters

Bookmark webpages into email

Gather and manage approval

CMS Integrations

Pardot Integration

Use Pardot tokens in your automated emails

Compatible with Pardot legacy and HML tokens

Supports Pardot HML conditionals

Templates, Design, Styling

40+ responsive templates included

Template customization via editor and code

Use your custom HTML template

Guides and Video Tutorials

5 complimentary imports
$500 ea. after


Support & Setup

Email Support


Phone/Zoom Support

Dedicated account manager

Custom implementation plan


Secure SSL application access

End-to-end AES 256 encryption


Coming Soon


Coming Soon

Legal and Billing

Invoice Billing
(ACH,Check, Wire, Credit Card)

Terms of Use




Data privacy, GDPR, Privacy and Data Processing Agreement

Security Audit Documentation

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Frequently Asked Questions

How long does it take to be up and running with FeedOtter automation?

Most customers connect their marketing automation software and setup their first automated email in less than 15 minutes.

The typical onboarding checkpoints are as follows:

  • Identify your RSS feed URL(s)
  • Determine if you will use a custom HTML template or one of FeedOtter's built in options
  • Connect your marketing automation software. See available guides
  • Finalize your setup in FeedOtter and turn on automation with an "internal test list" of subscribers

Many customers like to run this for a week or two to get a feel for how the automation works.  That is by no means necessary as FeedOtter has been running reliably for more than 3 years and can be trusted to automate your emails problem-free.

If you are integrating FeedOtter's newsletter builder into your editorial workflow the process may differ but is largely based on the the 1) data feeds and 2) the email design.  Once those objects are determined a series of training calls will be scheduled to ensure your team is comfortable with your improved email creation process.

How does the free trial work?

We offer a full-featured free trial that lets your test-drive all of FeedOtter's features. The trial defaults to 7 days but we are happy to extend this as long as you remain engaged and are actively testing the product.

During the trial period you can:

  • Create automated emails
  • Test the email creation capability of FeedOtter
  • Send test emails to yourself and your team
  • Build and publish newsletters 
  • Test our integrations

If you choose to continue using FeedOtter you will be prompted to enter your credit card information at this time. If you choose not to continue we’d love to help you or at least know what features you would like. Email us at success@feedotter.com

What are my payment options - credit card and/or invoicing?

You can use your credit card to pay for any plan.  If you sign up for our Custom subscription and spend at least $4,800 USD, we can invoice you annualy. Contact us to receive a quote and start the process.

We would like to cancel our subscription. How do we do that? Can we get a refund?

Account admins can change the subscription level or cancel the account.   In FeedOtter navigate to the Settings > Billing area to do either.

We do not offer refunds.