ActiveCampaign remains the central space for all your email sends
Active Campaign is one of the leading marketing automation products in the market today. With over 15,000 businesses, publishers, schools, and organizations relying on it to automate their marketing email flow. FeedOtter makes Active Campaign even better by enabling RSS-to-email features that allow you to send content from your blog, website, or CMS to your Active Campaign subscribers.
Creating a Active Campaign RSS email will reduce common problems encountered when building routine emails by hand including:
Use cases for ActiveCampaign RSS email
Customers use FeedOtter to do great things such as:
Send emails when new blog content is published
Whether you publish new content every day or whenever inspiration strikes, ActiveCampaign RSS email makes sure your readers never miss an important update.
Start a Free TrialAutomate industry newsletters
Creating a regular newsletter full of content takes time and uses lots of human energy. FeedOtter will automate the tedious part of your email creation process producing a great newsletter ready for your team to review and tweak. Most customers using FeedOtter streamline their industry newsletter process save 2-4 hours per email.
Start a Free TrialCorporate news and disclosure emails
Publicly traded companies use FeedOtter to send their routine, legally required, newsroom and disclosure content to investors and stakeholders on a monthly or quarterly basis.
Start a Free TrialHigher education: from the President's desk and departmental news
Colleges and higher education use FeedOtter to automate the emailing of content from the President or departmental executives as well as cutting down the time it takes to compose regular departmental email newsletters.
Start a Free TrialHow does it work?
We have made sending RSS email from ActiveCampaign quick and easy. Here is how a typical ActiveCampaign RSS email campaign is set up.
Create an RSS campaign in FeedOtter
If you already have a FeedOtter account, login. If not, sign up for a free trial account below and follow along with this guide.
Once logged in, click the New Automated Email button.
Start a Free TrialSelect a sending schedule
Configure when you want FeedOtter to send your ActiveCampaign RSS email including:
When there is new RSS content
At a designated date/time
Business days only
Every other week/month
FeedOtter supports every possibility.
Start a Free TrialEnter your RSS feed URL
FeedOtter uses the web-standard RSS feed XML format to pull in data from your website and compose ActiveCampaign emails.
Most ActiveCampaign users only automate content from a single RSS feed. If you would like to combine or display content from multiple RSS feeds in a single email FeedOtter can handle that too. With our multiple feed feature you can:
Create an RSS email with multiple categories of content - each powered by a separate feed.
Create complex newsletters where blog, news, events, and webinar content is into a single email using multiple data sources.
The possibilities are endless.
Choose a template or bring your own
Every FeedOtter user gains access to a growing library of responsive, mobile-friendly RSS email templates. Whether you want to send a single post, create a blog digest, or newsletter we have a great looking template that can be setup in minutes.
If you have email creation resources on your team you can email your HTML template file and our team will add it to your account at no charge.
Start a Free TrialSelect your audience
Our ActiveCampaign integration allows you to quickly select lists and dynamic lists to target the perfect audience.
Selecting an ActiveCampaign campaign for your emails ensures your reporting over time is perfect.
Start a Free TrialReporting and traffic gains
Once setup, FeedOtter creates and schedules your RSS email in ActiveCampaign according to the rules you setup. Emails are created as “scheduled emails” in ActiveCampaign and will appear on your ActiveCampaign marketing calendar as if you created them.
Emails are created as "scheduled emails" in ActiveCampaign and will appear on your ActiveCampaign marketing calendar as if you created them.
Unsubscribes, open, click, and campaign reporting are all handled by ActiveCampaign so your emailing stays in one system.
Advanced Optimization Features
FeedOtter contains lots of extra features that make the little things easy.
Image Processing:
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.
UTM Tracking:
It’s easy to add UTM codes to your ActiveCampaign RSS email from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.
ActiveCampaign Merge Tokens
You can use ANY ActiveCampaign merge tokens in your RSS emails. Clients have used this to inject banner ads, first name text, or custom greetings.
