FeedOtter Logo

Category: Email Marketing

Multiple rss feed email preview

Multiple RSS Email Setup and Automation (the Easy Way)

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with […]
By Andy Theimer
Read More

Dangers of Not Emailing Your Blog Posts in 2023

In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and […]
By Andy Theimer
Read More
Using Recipient Time Zone in Marketo emails

Easy steps for using recipient time zones in Marketo emails

Ever wondered what the Recipient Time Zone option below your Marketo scheduler was for? Anytime you’re sending marketing emails to your recipients, a big question can be the best time to send this email you’ve carefully curated. You can always find blog posts and research on the optimal time to send your emails for the […]
By Andy Theimer
Read More
Pardot Personalization Tokens Cheat Sheet

Pardot Personalization in FeedOtter Emails Made Simple

Personalizing your emails is a great way to engage and connect with your subscribers. FeedOtter allows you to personalize your emails with Pardot tokens directly in the app using custom fields. Here’s how you can use Pardot personalization tokens in FeedOtter. NOTE: All Pardot personalization tokens are in Handlebar Merge Token format. The Pardot Legacy […]
By Andy Theimer
Read More
A/B Subject Line Test Marketo RSS Emails

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]
By Andy Theimer
Read More
Reducing Unsubscribes on Content Emails

3 Easy Tips for Reducing Unsubscribes on Content Emails

Working with email automation and customers sending website content to their subscribers, we see lots of questions about high unsubscribe rates and what our best tips for reducing unsubscribes on routine content emails are. Gaining lead subscribers is one thing, keeping them can be just as difficult for marketers.  Reducing Unsubscribes The first step to […]
By Andy Theimer
Read More
Building Your Marketo Email Template

5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]
By Andy Theimer
Read More
1 2 3 7

Automate Your Newsletter Today

Improve your brand awareness and blog engagement with automated newsletters by FeedOtter.
start a free trial
Sign up for a free 7-day trial. No credit card required.
Grow Better with FeedOtter
chevron-down