Category: email marketing

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, sales and marketing operate in separate silos. This separation yields less than desirable results and hinders much needed communication between the two departments to convert leads into sales. But, what […]

With so many emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus produce […]

Consistent blogging just makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to email your blog posts to keep your audience engaged. If you don’t email your […]

Are you having trouble turning leads into sales? This could be because you’re not maximizing your lead nurturing strategy. Or maybe your lead nurturing strategy is doing more harm than good. Don’t fret, because this post is here to help you identify mistakes you may be making in your lead nurturing strategy and once these […]

DivvyHQ is a content planning and workflow tool used by heavy hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like the ones listed above. […]

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]