As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge. Picture this, you're up... read more →
What is Audience Segmentation? As a content marketer, it's common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows... read more →
A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on... read more →
Getting good information about email subscribers can be a challenge for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your... read more →
It is easy to believe that email marketing is effective and a key component to any marketing strategy, but if you don’t have an email list, that task can seem... read more →
When it comes to starting an email marketing campaign, generally businesses think about how often to send emails, what content to include, which audience to target, etc. What isn’t often... read more →
In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads,... read more →