The Alyce Marketo integration gives customers full access to all Alyce gifting activities within Marketo, so you get improved visibility and control of all Alyce data:
Measure & Track Personal Gifting
All Alyce gifting activities are available in Marketo so you can track and attribute the influence of personal gifting.
Coordinate Key Marketing Activities
Use Alyce data in Marketo to coordinate all marketing activities so you can create more personal buyer-centric experiences for prospects and customers
Alyce Activities as Sales Insights
Enable your sales team with the information they need on key Alyce activities by creating Interesting Moments in Marketo Sales Insights.
When installing the Alyce Marketo integration, the following Alyce events can be made available as custom activities in Marketo:
Each of these activities can be used as Triggers in Smart Campaigns, to create Interesting Moments, or to influence Lead Scoring.
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https://www.alyce.com/request-a-demo/