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Conversica Marketo Integration


By automating routine business conversations, and personalizing interactions at scale, Conversica augments your workforce allowing people and AI Assistants to work together harmoniously. The flagship Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way conversations. With our large library of purpose-built and ready-to-use conversational skills backed by our patented conversational AI platform, Conversica’s AI Assistants can be deployed quickly, are human-like and personal, and provide superior conversational accuracy and autonomy. Used by more than 1,000 companies worldwide, and with over 375 million engagements, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners, and Toba Capital and is headquartered in Foster City, California, with international offices in Santiago, Chile, and London, UK.


Sales and Marketing AI Assistant
A virtual assistant manages personal, two-way email and SMS text dialogues using artificial intelligence to qualify leads and alert sales
AI Customer Success Assistant
Will help you scale your Customer Success and Account Management teams, and will ensure that more of your customers are productive and happy.
AI Admissions Assistant
AI-Powered Admissions Assistant for higher education personalizes your communications with applicants to accelerate your best leads.

Conversica Marketo Integration

The Conversica Marketo integration is easy to integrate using the REST API. After connecting the two applications and creating a handful of custom fields in Marketo, you’ll be ready to pass leads to Conversica for automated engagement and qualification. Status updates and full details of email conversations with leads are passed back to Marketo for follow-on activities, reporting and alerts.





  • Touch every inbound lead
  • Provide quality leads to sales
  • Convert opps at a higher rate
  • Personalization at scale



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