Domo Marketo Integration

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https://www.domo.com/connectors/marketo

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The Domo Marketo integration adds sizzle to Marketo by combining the most relevant data points into dynamic visualizations. Take a look at some of the incredible things you can do with the Domo Marketo integration.

Lead Engagement

Identify which days and times have the highest open and click rates
Compare key metrics across campaigns
Identify how many touches a lead needs before converting

Lead Qualification

Organize your leads by conversion rate
Understand where your best leads are coming from
Assign scores based on a lead’s probability of conversion

Lead Reach

Filter leads by reachable and unreachable
Compare bounce backs and unsubscribes by month
Gain deeper insight into your target audience

Campaign Analyzer

See aggregated, historical data from all your prior campaigns
Know when people engage by day, week, month or touch-point
Know how many email touches it takes to convert leads

Domo Marketo Integration

The Domo Marketo integration is flexible enough to pull your Marketo data repository via their SOAP API or REST API into Domo, depending on your needs. You can connect to the appropriate Marketo API by simply providing your API credentials to your Domo Business Consultant. Once your credentials are validated pre-defined quickstart cards will be deployed. These cards allow you to see your most actionable metrics and KPIs quickly and easily to determine how your marketing is performing. You can also create custom cards and dashboards specific to your business needs. Domo dashboards can include Marketo data and data from any other source, such as CRM. Having all your data in one location will increase visibility to your business and allow you to make better-informed decisions.