Drift Email Marketo Integration

Website

https://www.drift.com/product/email/

Email

About

You’ve seen the replies and auto-responders that come back after each email send. 2-3% of emails will get a reply, and managing all of these replies manually is a pain. The Drift Email Marketo integration can solve this pain point for your team and save you time. Drift Email (formerly Siftrock) manages and mines your email replies so you can save time, clean-up your database, track engagement, send new leads to your sales team, and drive more pipeline from your email marketing programs. The Drift Email Marketo integration is fully automated with over 100 leading B2B companies using Drift Email.

Here’s what some of them say:

“I recommend Drift Email to any marketing ops team. Humans should not spend hours filtering email replies – it’s not scalable. Drift Email’s support is solid, they are open to suggestions, and the product works.” — Josh Hill, 5x Marketo Champion

“Drift Email delivers high quality contact data and surfaces opportunities that we wouldn’t have seen in the past. It’s a must-have tool.” — Nichole Marsano, Sr Director of Demand Gen at Payscale

“It’s probably the easiest thing I’ve set-up this year. Drift Email has already attributed for $84K of direct closed won revenue and 49K contacts on target accounts.” — Matt Solomon, Marketing Ops at Procore

Features

Book More Meetings from Email
Automatically separate human replies from autoresponders. Route real human responses to the right rep to drive more pipeline. Measure reply rates.
Improve Email Deliverability
Enrich contacts with phone numbers and job titles from email signatures. Find job changes. Invalidate out-of-date contacts. Process unsubscribes.
Find New Contacts
Surface new sales leads from OOO replies. Find replacement contacts when people change jobs. Expand your reach in target accounts.

Integration

How it Works:

1.) Drift Email aggregates your replies via connected inboxes (Google Gmail or O365), or with a custom subdomain (aka virtual inbox).

2.) Drift Email automatically processes every email reply, auto-responder, and soft bounce to categorize and find contact data, as well as surface key insights. This process uses machine learning and natural language processing to read and mine the text of every email.

3.) Drift Email syncs data to Marketo based on the rules you determine. We can either create new contact records or update existing records.

Configuring Your Drift Email Marketo Integration:

– Set-up an API user in Marketo for the integration.

– Authenticate from your Drift Email account.

– Set your rules and workflows to start syncing data. Detailed configuration instructions can be found in Drift Email’s help guide here.