RingLead Marketo Integration

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About

The RingLead Marketo integration takes RingLead’s end-to-end data management platform and enables Marketo users to reclaim the health of their database through automated data quality tasks. By identifying and merging duplicates among your existing Leads, Accounts, and Contacts, you can painlessly remain within Marketo record compliance and streamline the efficiency of your sales and marketing teams. RingLead’s heuristic algorithms identify duplicates using custom fuzzy and/or strict matching logic rules to conform to your unique business needs. RingLead Marketo integration clients include Uber, CA Technologies, Pandora, 8×8, GE, Canon, and HP, to name just a few.

Features

Cleanse
Optimize the quality of your data with simple, sophisticated cloud technology that gives you the power to reclaim the health of your Marketo database.
Normalization
Standardize your records and implement a unified naming convention across your entire Marketo database.
Duplicate Prevention
Painlessly identify and merge duplicate records using 55+ custom matching logic rules and an automated deduplication task-scheduler.
List Import
Import lists quicker and smarter with real-time duplicate alerts and custom matching rules to ensure your records are properly scored and routed.
Route
The most complete routing solution in the market. RingLead allows you to validate, enhance, normalize, segment, match, link and route new leads.
Enrichment
Real-time, crowdsourced data comes from more than a dozen vendors to give you the most accurate data & highest per field match rates in the industry.

RingLead Marketo Integration

As a certified Accelerate partner, RingLead provides an all-encompassing data quality solution to solve the biggest data challenges in marketing automation. Using proprietary APIs and webhooks, the RingLead Marketo integration plugs right into your Marketo database so you can take full advantage of your organization’s most valuable asset: your data. Clean, enhance, and safeguard the data in all aspects of your ABM campaigns and workflows. Simply fill in the form on our website to set up your Marketo API connection, then your database is ready to experience the benefits of the RingLead Marketo integration.

How our integration works:

A new prospect is created in Marketo
The Marketo record flows through the RingLead webhook
RingLead transforms the data to conform with your fully customizable specifications
The updated fields are sent back into your Marketo system
A Marketo flow step can be added to sync these changes back to your CRM