RollWorks Marketo Integration

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https://www.rollworks.com

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About

Generate more opportunities and close deals faster by utilizing the RollWorks Marketo integration. Engage known and unknown decision makers, and reach known Marketo audiences with display and social ads, even if they don’t open an email. Also, influence members of the buying committee you don’t have email addresses for – thanks to the proprietary data and machine learning power of RollWorks (formerly AdRoll Group).

Features

Coordinate sales and marketing plays.

Provide air cover and ensure the same messaging across channels so that target accounts see a consistent story regardless of how they engage.

Shorten your sales cycle.

Nurture accounts through the funnel faster with hyper-personalized ad campaigns tailored to role, sales stage, company, and more.

Show off your impact directly in Marketo.

Align teams in real-time around which accounts are most engaged and which campaigns are driving the most pipeline and revenue.

Integration

With the RollWorks Marketo integration, customers can sync information bidirectionally between accounts. This allows customers to expand their reach and nurture accounts to close by targeting their Marketo lists with hyper-personalized ad campaigns tailored to role, sales stage, company, and more. It also means customers can show off marketing impact directly in Marketo – aligning teams around which accounts are most engaged and which campaigns are driving the most pipeline and revenue. By combining Marketo’s marketing automation capabilities and RollWorks’ proprietary data and machine learning power, customers can scale their efforts to identify more high-value accounts, engage opportunities to close, and measure their impact. Visit the RollWorks Help Center to start using the integration.