Pardot’s personalized communications are even more effective with branded links that direct each lead through their own unique customer journey with the Bitly Pardot integration. Each of Bitly’s auto-generated short URLs in your Pardot instance will include a reporting icon, which will display the link’s engagement metrics from Bitly. This is perfect for shortening links and tracking unique performance on each prospect in Pardot.
Short links, big results. Bitly is a URL shortener built with powerful tools to help you grow and protect your brand. Shorten links for easier digestion on social media and email marketing, as well as keep your links branded to inspire trust, boost results, and gain control of your content.