The Google Ads Pardot integration is perfect for capturing lead information on every ad click. Pardot connects with your Google Ads account to track prospects that reach you through paid search. You can tie cost data from Google Ads to opportunity data from Salesforce Pardot to determine your true cost per qualified lead and search engine marketing ROI.
The Google Ads Pardot integration produces many types of reports from your Google Ad campaigns and directly displays them in Pardot for an easy way to view Google Ads’ metrics and better understand revenue streams from them(ROI). As much as the reporting metrics are a great tool in Pardot, there are some serious limitations and considerations to be aware of. Read below for all you need to know about the Google Ads Pardot integration.