You can use this integration to automatically populate prospect lists in Pardot from Zoom Webinar registration information. The integration enables users with access to the Pardot account to view webinar information. Once the prospects are in Pardot, you can use standard marketing automation processes to follow up with these prospects. The Pardot integration allows you to:
- Automatically add participants to a Pardot list when they register for Zoom Webinars.
- Automatically add participants to a Pardot list when they attend Zoom Webinars.
- Automatically add registered participants to a Pardot list when they do not attend Zoom Webinars.
- Specify domains to exclude from Pardot lists.
- Pass webinar registration information to Pardot.
- Zoom Pro account with Webinar license.
- Salesforce Pardot Plus account or higher.
- Zoom admin account or role with these privileges:
- View Users
- Edit Integration
- Pre-approval of the Pardot app from the Zoom Marketplace.