Eloqua RSS Email Automation

Eloqua RSS Email in FeedOtter allows your marketing automation, content, and email marketing teams to deliver time savings and automated content emails at scale.
Eloqua remains the central space for all your email sends
Use subscriber preferences to send emails to different lists
Email performance and link reporting work perfectly
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Eloqua RSS email automation with FeedOtter

Trusted by the BEST Eloqua users

Saving awesome companies countless hours of email creation. Here are a few:

Send Eloqua RSS blog updates and digests automatically

In the modern marketing world, Google, Twitter, and LinkedIn continue to reduce content engagement and external linking keeping visitors on their site.  As marketers we need audiences that we control and can reliably communicate with.  A great solution to this is capturing subscribers on your blog and giving them options about how to receive content and communications.

While blog and RSS email are nothing new there is no better time to build or re-build your email lists and subscribers.  Create great content and use your existing Eloqua marketing software to send content emails to the perfect audience at their preferred time.
Automate Eloqua RSS emails in minutes.
Set flexible sending schedules to deliver RSS email to Eloqua segments as content is published or on a schedule.
Completely hands-off automation.
Advanced features to automate emails with content from multiple RSS feeds and update emails on Eloqua Canvas automations.
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Automatically load RSS feed content in your Eloqua RSS email
Automate your Eloqua RSS email in multiple languages

Automate content in multiple languages

A use-case that we have seen multiple Eloqua RSS email customers implement is automating content in multiple languages.

If you operate a global company, offering subscribers the ability to receive content emails in their native language has been shown to increase email engagement by as much as  40%.  For an Eloqua marketer this can be a daunting if not impossible task.

Our Eloqua RSS email solution allows you to construct automated campaigns that deliver content in multiple languages to different Eloqua segments without the need to create dozens of emails for each send.
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Automate RSS release notes & internal communications

Are you a software company with regular release notes and updates that you need to email to customers, or employees?  Would you like to keep your sales team informed of new content that marketing creates?

Our RSS email product allows you to automate the creation of emails containing content from GitHub, CMS, and in-house systems using the RSS standard.  
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Eloqua RSS email template examples

See It In Action

Click on the video below to watch a short overview video to setup your automated RSS Eloqua email.

Ready to Implement?

FeedOtter is an official Oracle Marketing Cloud partner and is the best solution to sending Eloqua RSS email and routine newsletters. Perfect reporting, multiple automation options, and unparalleled support makes using FeedOtter with Eloqua a win for everyone.

Follow the guide below for the steps necessary to integrate your FeedOtter account with Eloqua and we'll cover the Eloqua-specific features available to FeedOtter users.

To learn more about how FeedOtter integrates with Eloqua to create RSS Automated Emails, check out our Eloqua integrations page.

Adding an Eloqua RSS Email Connection

  1. Login or create a FeedOtter account.
  2. Click the Gear icon in the upper-right corner and click Settings.
  3. Click Integrations in the left column. Here, you'll see all connections you've previously added to your FeedOtter account.
  4. Click New Connection.
Add New Connection in FeedOtter

Create a Connection with Eloqua

The first time you connect FeedOtter and Eloqua you will be prompted to setup a connection. This is a simple 1-click process thanks to the Eloqua Auth process.

First, choose Eloqua from the drop-down list and then name your Eloqua Connection.

Click Connect Eloqua.

Note: You can add multiple Eloqua connections to your account. This is perfect for consultants that want to manage multiple customers' automated emails.

Name your Eloqua RSS Email Connection

Login to your Eloqua account

Login to your Eloqua account

Accept FeedOtter's Request

Eloqua will take you to a login page and ask you to accept FeedOtter's request to connect to your account. This simple, 1-click process should not need any other information from you other than your login credentials.

Accept the FeedOtter integration to automate Eloqua RSS emails

Test Your Connection

Once you've accepted FeedOtter's connection request in Eloqua, you should be returned back to the Connections page in FeedOtter. 

Here, you'll see your new Eloqua Connection under the New Connection button. 

Click Test to ensure your Eloqua Connection is working. Once your Eloqua account is connected, a green dot will appear next to the name of your connection.

Test new Eloqua RSS FeedOtter Connection

Finishing Settings in Automated Email

There are a few more settings you will be asked to update with each Automated Email campaign. 

Setup your Automated Email Campaign and once you are ready to send, click Connect to Eloqua under the Integrations tab.

Publish Eloqua RSS Email

Next, choose the Eloqua Connection we previously setup. You should see Segments appear for you to choose who receives the email.

Segments is the list of people who will receive your email. Eloqua only allows you to select one.

You can paste in the exact name of the segment and click Lookup > click the segment to the right to select.  We strongly recommend creating a "test segment" or "internal segment" that contains one or more test emails.  This will allow you to test the full Eloqua send process with internal stakeholders.  This segment can be changed at a later date when you are ready to send to the masses.

Choose your Email Groups.

This allows you to control pre-pending and appending Eloqua header and footer details to your FeedOtter emails. Some customers prefer to use an Eloqua dynamic content block for the footer which works as well. To do this, the user would edit the FeedOtter html template code and insert their Eloqua Dynamic Content token in the desired place, footer, etc.

Publish Eloqua RSS Email

Save and Go!

Now you are ready to send out your Eloqua RSS Email Campaign. Once you've filled out the required settings, click Save Settings and Start Campaign.
Your Automated Email will appear in the Campaign blocks and will send according to the sending schedule you made in your Automated Email.

Advanced Eloqua RSS Email Options

Under the Email Groups information, there are Advanced - Options to select if you have these setup.

Click Advanced Options to display these settings.

Eloqua RSS Email advanced options


FeedOtter allows you to set the Eloqua BBE (bounceback email) and VMTA (custom sending IP) settings if your Eloqua account supports these features.  Please adhere to the following guidelines if you wish to use these options:

The BBE settings must be an email address and EXACTLY match one of the options displayed in your Eloqua account. It is case-sensitive.

How to find your Eloqua BBE and VMTA settings.

The VMTA setting is a bit more difficult to find and requires using your web-browser's development tools.

  1. In Eloqua, create a new email and select the Gear from the right-hand menu to display the settings.
  2. Right-click on the dropdown for VMTA
  3. Choose Inspect to open your developer tools
  4. Expand the <input> node until you see the individual dropdown options
  5. Record the "value" number associated with the VMTA you wish FeedOtter to use

In the screenshot below, you would enter "1" into the FeedOtter interface to set this property.

This is the value we pass to the Eloqua API.

Locating your Eloqua VMTA Settings For The Eloqua API

Campaign Custom Fields

One of most common sources of an initial Eloqua setup to fail is the presence of required custom fields on the Eloqua Campaign object.  You can review your custom field usage in Eloqua by clicking on the small Gear in the upper-right. Select Fields & Views from the Database Setup section.

Eloqua Campaigns Custom Fields

Review the fields listed under Campaign and note any that are marked at "required".  These field values will need to be set for your automated FeedOtter campaigns.

At this point we are going to dive deeper into the technical Eloqua setup world we recommend contacting the FeedOtter team for help with the following steps but you are welcome to proceed if you feel comfortable.

Eloqua has 2 types of custom Campaign fields.  The defaults that come with most Eloqua installs are Campaign Type, Region, and Product.  If one or all of these fields are required you can construct a JSON object similar to the example below.  

{"campaignType" : "some value","region" : "some value","product":"some value"}

This JSON value can be added to your FeedOtter campaign in the advanced settings area.

Eloqua Custom Campaign Field JSON

Go ahead and Save this.

Use the FeedOtter > Send Now button to test the campaign's ability to fully execute.  If you receive a "success" message you are all set.  If you see a "red error" popup it means you have addl. custom fields that will need to be set.

Beyond the standard custom fields things become even more Eloqua-technical.  We need to locate a numerical ID from Eloqua that corresponds to the Custom Field you need to set.

If you have not already, please contact us so we can work with you and your Eloqua representative to locate this field ID in your account.

The setup of these "non-standard custom fields" will require us to add addl. data to the custom JSON object in FeedOtter.  Here is an example:

{"fieldValues": [{"type":"FieldValue","id":"9","value":"Customer Marketing"}]}

A more complex combination could look like this:

{"campaignType":"Email","fieldValues": [{"type":"FieldValue","id":"9","value":"Advisor Network"}]}

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