FeedOtter-Marketing Cloud Blog Digest software delivers time savings and automated content emails at scale. Read on for top features and a quick guide on using blog digest software for Marketing Cloud.
Automate your editorial curation workflows
Marketing Cloud remains the central space for all your email sends
Use subscriber preferences to send Marketing Cloud newsletters to different lists
Email performance and link reporting work perfectly
FeedOtter for Marketing Cloud Salesforce is the best way to automate the sending of blog digest emails to your Marketing Cloud lists (dynamic & static). Once setup your blog digest emails will be sent automatically and appear in Marketing Cloud, on your marketing calendar, and in your campaign reports.
FeedOtter’s setup wizard allows you to set a schedule, add your RSS feed, pick a responsive templates, and automate your Marketing Cloud blog digest in under 15 minutes. Don’t believe us? Try it for yourself for free!
Most users publish their first Marketing Cloud blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.
Here is a walkthrough of the typical Marketing Cloud blog digest campaign using FeedOtter for automation.
Choose when FeedOtter creates and schedules email
Flexible sending patterns make FeedOtter work for any use-case. When creating a blog digest you will select "Digest" and configure the following options:
The number of posts to appear in each digest
The sending interval (month, week, day, hour, minute)
Whether to send on weekend or limit sending to business days only
Content for your Marketing Cloud blog digest comes from an RSS feed. This is a very common, structured format for blog data. Most CMS systems including WordPress have these feeds by default. In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.
Creating an Marketing Cloud blog digest email that looks great and displays perfectly in your lead's inbox can be daunting. That's why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates that are easy to customize or ready to use out of the box.
"Super easy and gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed with Marketing Cloud. It took under an hour. Been easy to do things like modify templates and I like that I can directly edit stuff in HTML."
Joshua F.
CEO at SixSeconds
Customize and personalize
FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:
Upload a company logo
Customize the primary, secondary, and button colors to match your brand
Define the number of word/characters each post blurb should display
Enter your company social media profiles to display icons
Certain templates allow for advanced customization such as:
You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your new blog digest using a tool like Litmus. A note about FeedOtter magic; While it may not be obvious FeedOtter is doing lots of other things behind the scenes. Here are some details commonly asked by Marketing Cloud blog digest clients:
Select a Marketing Cloud campaign to group all your blog digest emails for reporting. Select one or more lists or dynamic lists to receive your blog digest emails and specify suppression lists to customize your recipients.
"We're using FeedOtter to send automated emails via Marketing Cloud. Set up was quick, templates are great and it just works! FeedOtter customer success helped me fix issues with code I edited before I even asked or knew what the problem was! It worked flawlessly from then. I wish every software solution had that level of proactive customer service."
Joe V.
Senior Content Managing Editor
Perfect Marketing Cloud email reporting
Once setup FeedOtter creates and schedules your blog digest email in Marketing Cloud. Emails are created as “scheduled emails” in Marketing Cloud and will appear on your Marketing Cloud marketing calendar as if you created them.
Unsubscribes, and open, click, and campaign reporting are all handled by ActiveCampaign so your emailing stays in one system.
While there are more advanced features to our blog digest software for ActiveCampaign this covers the basic setup process and workflow. Now it’s your turn!
