Marketing Cloud RSS Email Automation

Automate your Marketing Cloud RSS Emails using FeedOtter to save time and deliver your content to the largest audience.

Automate RSS emails sent from Salesforce Marketing Cloud in minutes with zero knowledge of AMPSCRIPT, HTML, or code.

Schedule RSS emails when new content is published or on a schedule.

Works with your existing data extensions, forms, and database.

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Make sure your Marketing Cloud subscribers never miss a post

Salesforce Marketing Cloud is one of the leading marketing automation products in the market today. With over thousands of businesses, publishers, schools, and organizations relying on it to automate their marketing email flow. FeedOtter makes Marketing Cloud even better by enabling a no-code, user-friendly way to automate blog and RSS newsletter emails.

Creating a Salesforce Marketing Cloud RSS email will reduce common problems encountered when building routine emails by hand including:

Missing images or text

Broken HTML formatting

Hours lost to editing

Emails do not get sent when your team gets busy

A Salesforce Marketing Cloud RSS email will also ensure your content is always sent on-time, correctly, with perfect reporting via Marketing Cloud campaign reports and Google Analytics UTM campaigns.

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Connect your RSS feeds to Marketing Cloud RSS Email

Use cases for Marketing Cloud RSS email

Customers use FeedOtter to do great things such as:

Send your Marketing Cloud RSS email on your schedule

Send emails when new blog content is published

Whether you publish new content every day or whenever inspiration strikes, Marketing Cloud RSS email makes sure your readers never miss an important update.

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Automate industry newsletters

Creating a regular newsletter full of content takes time and uses lots of human energy. FeedOtter will automate the tedious part of your email creation process producing a great newsletter ready for your team to review and tweak. Most customers using FeedOtter streamline their industry newsletter process save 2-4 hours per email.

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Corporate news and disclosure emails

Publicly traded companies use FeedOtter to send their routine, legally required, newsroom and disclosure content to investors and stakeholders on a monthly or quarterly basis.

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Higher education: from the President's desk and departmental news

Colleges and higher education use FeedOtter to automate the emailing of content from the President or departmental executives as well as cutting down the time it takes to compose regular departmental email newsletters.

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How does it work?

We have made sending RSS email from Salesforce Marketing Cloud quick and easy. Here is how a typical Salesforce Marketing Cloud RSS email campaign is setup.

Customize your Marketing Cloud RSS email

Create an RSS campaign in FeedOtter

If you already have a FeedOtter account, login. If not, sign up for a free trial account below and follow along with this guide.

Once logged in, click the New Automated Email button.

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Select a sending schedule

Configure when you want FeedOtter to send your Salesforce Marketing Cloud RSS email including:

When there is new RSS content

At a designated date/time

Business days only

Every other week/month

FeedOtter supports every possibility.

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Automatically load content with Marketing Cloud RSS email

Enter your RSS feed URL

FeedOtter uses the web-standard RSS feed XML format to pull in data from your website and compose Pardot emails.

Most Marketing Cloud users only automate content from a single RSS feed. If you would like to combine or display content from multiple RSS feeds in a single email FeedOtter can handle that too. With our multiple feed feature you can:

Create an RSS email with multiple categories of content - each powered by a separate feed.

Create complex newsletters where blog, news, events, and webinar content is into a single email using multiple data sources.

The possibilities are endless.

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Choose a template or bring your own

Every FeedOtter user gains access to a growing library of responsive, mobile-friendly RSS email templates. Whether you want to send a single post, create a blog digest, or newsletter we have a great looking template that can be setup in minutes.

If you have email creation resources on your team you can email your HTML template file and our team will add it to your account at no charge.

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Choose from dozens of FeedOtter templates

Select your audience

Our Salesforce Marketing Cloud integration allows you to quickly select lists and dynamic lists to target the perfect audience.

Selecting a Salesforce Marketing Cloud campaign for your emails ensures your reporting over time is perfect.

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Reporting and traffic gains

Once setup, FeedOtter creates and schedules your RSS email in Salesforce Marketing Cloud according to the rules you setup. Emails are created as “scheduled emails” in Salesforce Marketing Cloud and will appear on your Salesforce Marketing Cloud marketing calendar as if you created them.

Emails are created as "scheduled emails" in Salesforce Marketing Cloud and will appear on your marketing calendar as if you created them.

Unsubscribes, open, click, and campaign reporting are all handled by Salesforce Marketing Cloud so your emailing stays in one system.

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Track email and website performance on every Marketing Cloud RSS email

Advanced Optimization Features

FeedOtter contains lots of extra features that make the little things easy.

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.

UTM Tracking:

It’s easy to add UTM codes to your Salesforce Marketing Cloud RSS email from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.

Salesforce Marketing Cloud Merge Tokens

You can use ANY Marketing Cloud merge tokens in your RSS emails. Clients have used this to inject banner ads, first name text, or custom greetings.

Start automating your routine emails and finally improve your brand awareness & engagement

Set your preferred trigger, cadence, and time zone preferences.

Send weekly or monthly newsletter digests of your newly published blog posts.

Send update emails whenever a blog post is published on your site.

Only send newsletters when a certain number of blog posts have been published.

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Marketing Cloud RSS Email Automation

Make sure your Marketing Cloud subscribers never miss a post

Use cases for Marketing Cloud RSS email

Send emails when new blog content is published

Automate industry newsletters

Corporate news and disclosure emails

Higher education: from the President's desk and departmental news

How does it work?

Create an RSS campaign in FeedOtter

Select a sending schedule

Enter your RSS feed URL

Choose a template or bring your own

Select your audience

Reporting and traffic gains

Advanced Optimization Features

Start automating your routine emails and finally improve your brand awareness & engagement

Automate Your Newsletter Today