Affordable, easy-to-use, powerful blog digest software for Marketo
Customers love FeedOtter’s Marketo software for many reasons, here are just a few
With FeedOtter for Marketo you can choose to have your emails sent 100% automated saving you time and mindshare. However, our advanced capabilities allow for a semi-automated mode in which emails are created for you in Marketo without scheduling. This gives you time to review, A/B test, and even modify your email before it reaches your blog subscribers.
Most users publish their first Marketo blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.
Over 100 Marketo users have discovered the automation and convenience of FeedOtter’s Marketo blog digest software since 2016. Here are few and what they have to say.
Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases!
The product integrates easily with WordPress and Marketo. You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.
This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I’ve recommended it to other Marketing pros and teams within our organization. Couldn’t be happier with it. As an added bonus, the level of customer support I’ve received is way above any other vendor I’ve worked with.
FeedOtter integrated our WordPress and Marketo applications to eliminate the manual work of sending out blog digests. End result – I have more time to spend on other content marketing projects without worrying about our subscribers receiving content.
Here is a walkthrough of the typical Marketo blog digest campaign using FeedOtter for automation.
FeedOtter organizes everything as a “campaign”. To create a new Marketo blog digest with FeedOtter create a new automated campaign in FeedOtter. In the next step you will setup when and how often FeedOtter creates and schedules your blog digest in Marketo.
Flexible sending patterns make FeedOtter work for any use-case. When creating a blog digest you will select “Digest” and configure the following options:
Content for your Marketo blog digest comes from an RSS feed. This is a very common, structured format for blog data. Most CMS systems including WordPress have these feeds by default. In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.
Creating a Marketo blog digest email that looks great and displays perfectly in your lead’s inbox can be daunting. That’s why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates that are easy to customize or ready to use out of the box.
FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:
Certain templates allow for advanced customization such as:
You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your new blog digest using a tool like Litmus. A note about FeedOtter magic; While it may not be obvious FeedOtter is doing lots of other things behind the scenes. Here are some details commonly asked by Marketo blog digest clients:
Image Processing:
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always.
UTM Tracking:
It’s easy to add UTM codes to your Marketo blog digest emails from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.
{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletterMarketo Merge Tokens
You can use ANY Marketo merge tokens in your blog digest emails. Clients have used this to inject banner ads, first name text, or custom greetings.
Full automation means that FeedOtter runs and your Marketo sends your emails without your help. It’s automatic, set it and forget it. If you want more control or are testing you can opt to have FeedOtter create blog digest emails in Marketo and notify you so you can manually inspect, test, edit, and send. Our blog digest clients commonly use this mode to A/B test blog digests and new emails. You can switch between modes at any time.
FeedOtter setup is automatic. FeedOtter creates a Marketo folder named FeedOtter Programs, a default(brown) program for each blog digest, and and ### – Setup email program. During operation FeedOtter will clone the ### – Setup email program and send etc…
You define who receives your Marketo blog digest by editing the Smart List on the ### – Setup email program. This only needs to be done once as this program will be cloned for each future send.
Cloning the email program ensures there is a unique email and email program for each blog digest send so you can report on opens, clicks, and engagement using the familiar Marketo Email Performance Reports.
While there is more that FeedOtter can do this covers setting up a basic automated blog digest with Marketo and FeedOtter. Now it’s your turn!
