With FeedOtter for Marketo you can choose to have your emails sent 100% automated saving you time and mind share. However, our advanced capabilities allow for a semi-automated mode in which emails are created for you in Marketo without scheduling.
FeedOtter's setup wizard allows you to set a schedule, add your RSS feed, pick a responsive template and automate your Marketo blog digest in under 15 minutes. Don't believe us? Try it for yourself free!
Saving awesome companies countless hours of email creation. Here are a few:
Customizable email templates that look great
Most users publish their first Marketo blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is FeedOtter's templates are regularly updated to keep in line with current best practices for email deliverability and subscriber engagement.
Add your logo and footer branding.
Customize buttons to your company colors & preferredcalls-to-action.
Creating a Marketo blog digest email that looks great and displays perfectly in your lead's inbox can be daunting. That's why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates tat are easy to customize or ready to use out-of-the-box.
The number of posts to appear in each digest
The sending interval (month, week, day, hour, minute)
Whether to send on weekend or limit sending to business days only
"Easy to use and setup. Makes light work of building a nice blog alert and integrating with Marketo. Integration with Marketo, the ability to customize the email template, and RSS feed setup is quick/easy."
Scott M.
Manager, Marketing Operations at GTM Technology
Customize and personalize
FeedOtter provides just the right amount of customization to make creating an on-brand Marketo blog digest quick and easy. Features vary by template but all templates allow you to:
Upload a company logo
Customize the primary, secondary, and button colors to match your brand
Define the number of word/characters each post blurb should display
Enter your company social media profiles to display icons
Certain templates allow for advanced customization such as:
Select Marketo smart lists to define your audience
During the setup wizard you will be prompted to create a Marketo Smart List that defines your email recipients.
Once setup, FeedOtter will automate your RSS email by cloning the ### – FeedOtter Setup email program.
This ensures a unique email and email program are created for each RSS email so you can report on opens, clicks, and engagement using the familiar Marketo Email Performance Reports.
Full automation means that FeedOtter builds and schedules RSS email in Marketo automatically. Because FeedOtter uses the familiar Marketo Email Program structure you can access perfect, send-by-send reports using Marketo's built-in reporting.
For even more detail we recommend you turn on FeedOtter's UTM tracking feature to enable Google Analytics reporting of how much traffic your Marketo blog digest emails are generating.
