Marketo Blog Digest Software

The most trusted, easiest-to-use, and advanced blog digest software for Marketo.

Start Free Trial

Table of Contents

1. Top Marketo Blog Digest Feature

2. How Does it Work?

3. Who Loves FeedOtter’s Marketo Blog Digest Software?

Top Marketo Blog Digest Feature

FULLY AUTOMATED OR TOTAL CONTROL

With FeedOtter for Marketo you can choose to have your emails sent 100% automated saving you time and mind share. However, our advanced capabilities allow for a semi-automated mode in which emails are created for you in Marketo without scheduling. This gives you time to review, A/B test, and even modify your email before it reaches your blog subscribers.

15 MINUTE SETUP

FeedOtter’s setup wizard allows you to set a schedule, add your RSS feed, pick a responsive templates, and automate your blog digest in under 15 minutes. Don’t believe us? Try it for yourself for free!

TRUSTED BY TOP MARKETO CUSTOMERS

FeedOtter is what the pros use. Marketo customers such as Autodesk, Outreach, Facebook, and Adobe all use FeedOtter to automate their blog digest emails.

MORE THAN 40 BLOG DIGEST TEMPLATES INCLUDED

Most users publish their first Marketo blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.

How Does it Work?

Here is a walkthrough of the typical Marketo blog digest campaign using FeedOtter for automation.

Create a blog digest campaign in FeedOtter

If you already have a FeedOtter account, login. If not, you can sign-up for a free trial account and follow along with this guide.

Once logged in, click the New Automated Email button.

Taylor G.

Content Marketing Specialist

"This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with."

Configure a sending schedule

Creating a Marketo blog digest email that looks great and displays perfectly in your lead’s inbox can be daunting. That’s why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates that are easy to customize or ready to use out of the box.

The number of posts to appear in each digest
The sending interval (month, week, day, hour, minute)
Whether to send on weekend or limit sending to business days only
Your timezone

Enter your RSS feed url

Content for your Marketo blog digest comes from an RSS feed. This is a very common, structured format for blog data. Most CMS systems including WordPress have these feeds by default. In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.

Sally D.

Digital Operations Marketing Manager

"The product integrates easily with WordPress and Marketo. You can review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns. Support was very responsive and was able to answer all of my questions so that I could get up and running quickly."

Select a template

Scott M.

Manager, Marketing Operations and GTM Technology

“Easy to use and setup. Makes light work of building a nice blog alert and integrating with Marketo. Integration with Marketo, the ability to customize the email template, and RSS feed setup is quick/easy."

Customize and Personalize

FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:

Upload a company logo
Customize the primary, secondary, and button colors to match your brand
Define the number of word/characters each post blurb should display
Enter your company social media profiles to display icons

Certain templates allow for advanced customization such as:

Headline
Subheadline
Graphical header image/masthead
A paragraph of greeting text

Select Marketo Smart Lists To
Define Your Audience

During the setup wizard you will be prompted to create a Marketo Smart List that defines your email recipients.

Once setup, FeedOtter will automate your RSS email by cloning the ### – FeedOtter Setup email program.

This ensures a unique email and email program are created for each RSS email so you can report on opens, clicks, and engagement using the familiar Marketo Email Performance Reports.

Perfect Email and Link Performance Reporting

Full automation means that FeedOtter builds and schedules RSS email in Marketo automatically. Because FeedOtter uses the familiar Marketo Email Program structure you can access perfect, send-by-send reports using Marketo's built-in reporting.

For even more detail we recommend you turn on FeedOtter's UTM tracking feature to enable Google Analytics reporting of how much traffic your Marketo blog digest emails are generating.

Who Loves FeedOtter’s Marketo Blog Digest Software?

Hundreds of Marketo users have discovered the automation and convenience of FeedOtter’s Marketo blog digest software since 2016. Here are few and what they have to say.

Rick G.

Director, Demand Generation

"Increased marketing operations efficiency and easily integrates with WordPress and Marketo to eliminate manual work. End result - more time for you to spend elsewhere!"

Kaitlyn H.

Digital Marketing Manager

"We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up. Overall the product itself is great and works perfectly with Marketo."