With FeedOtter for Marketo you can choose to have your emails sent 100% automated saving you time and mindshare. However, our advanced capabilities allow for a semi-automated mode in which emails are created for you in Marketo without scheduling. This gives you time to review, A/B test, and even modify your email before it reaches your blog subscribers.
Most users publish their first Marketo blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.
Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases!
The product integrates easily with WordPress and Marketo. You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.
This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I’ve recommended it to other Marketing pros and teams within our organization. Couldn’t be happier with it. As an added bonus, the level of customer support I’ve received is way above any other vendor I’ve worked with.
FeedOtter integrated our WordPress and Marketo applications to eliminate the manual work of sending out blog digests. End result – I have more time to spend on other content marketing projects without worrying about our subscribers receiving content.
FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:
Certain templates allow for advanced customization such as:
You can send yourself a proof email at anytime during the creation
process by pressing the PROOF button located in the blog digest
editing interface. This is also a great way to test your RSS email
using a tool like Litmus. In addition to testing there are a number of
details that our users love including:
We have built a proprietary image processing technology to make
sure your images resize and look perfect in all emails. No more
stretching, shrinking, or missing images. FeedOtter recommends
that you have tags setup on your blog and that all images therein
are at least 600px wide to ensure the images in your emails look
great -always. We always prefer to use an tag to ensure the
images shown in your rss emails are the same as those shown
elsewhere on the web.
It’s easy to add UTM codes to your Marketo RSS email from inside
FeedOtter. Here’s an example of how to add UTM properties to the
FeedOtter loop. You will need to edit the FeedOtter template code a
bit but we’re here to help if you get stuck.
Marketo Merge Tokens
You can use ANY Marketo merge tokens in your RSS emais. Clients
have used this to inject banner ads, first name text, or custom