Automate RSS Emails from Marketo

Connect your web content to FeedOtter and automate the creation of content-rich Marketo RSS emails.
Automate your editorial curation workflows
Marketo remains the central space for all your email sends
Use subscriber preferences to send Marketo newsletters to different lists
Email performance and link reporting work perfectly
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Marketo RSS emails in minutes

Hands-off Advanced Scheduling for Marketo RSS Emails

Creating a Marketo RSS email will reduce common problems encountered when building routine emails by hand including:
Missing images or text
Broken HTML formatting
Hours lost to editing
Emails do not get sent when your team gets busy
A Marketo RSS email will also ensure your content is always sent on-time, correctly, with perfect reporting via Marketo email and link performance reports as well as Google Analytics UTM campaigns.
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Automatically load content into your Marketo RSS email

Trusted by the BEST Marketo users

How it works

Create your Marketo RSS email in 5 easy steps

1. Create

Get started by created a new Automated Email Campaign in your FeedOtter account.
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2. Schedule

Use advanced scheduling options to send your email at any frequency.
When there is new RSS content
At a designated date/time
Business days only
Every other week/month
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Send your Marketo RSS email on your schedule
Quickly pull content into your Marketo RSS email

3. Add content

Add a single RSS feed to pull in the latest content from your blog, website or podcast.
You can combine up to 5 RSS feeds to weave a complex, content-driven email in minutes.
The possibilites are endless.
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4. Design

Upload your own custom template or choose from our library of Litmus-tested email templates for quick and easy setup.
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Beautiful Marketo RSS email examples from FeedOtter
Track email and website performance on every Marketo RSS email

5. Automate and Measure

Our Marketo integration allows you to quickly setup Smart List targeting rules to find the perfect audience for your emails.

Then, experience perfect reporting of every open, click, and engagement all natively in Marketo. Our Google Analytics integration gives you insight into new website traffic gains.
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Even More Advanced Marketo RSS Functionality!

FeedOtter contains lots of extra features that make the little things easy.
Support for All Marketo Merge Tokens

You can use ANY Marketo tokens in your RSS emails. Clients have used this capability to display banner ads, personalized text, and custom greetings.

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.

UTM Tracking:

Adding UTM campaign codes to your Marketo RSS emails is a great way to report on exactly how much traffic your RSS emails are bringing back to your website. Many customers report increases by as much as 15% when sending a regular Marketo RSS email.

FeedOtter includes an automatic way to add common UTM codes to your links. Google Analytics will then show you exactly which emails, which sends, and which posts drove traffic to your website.

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Improve your brand awareness and blog engagement with automated newsletters by FeedOtter.
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