Marketo is one of the leading marketing automation products in the market today. With over 5,000 businesses relying on it to automate their marketing processes, FeedOtter is the missing Marketo feature that allows Marketo to send RSS email. This means you can now send content from your blog, website, or CMS to your Marketo lists and smart lists without tedious email creation.
Creating a Marketo RSS email will reduce common problems encountered when building routine emails by hand including:
A Marketo RSS email will also ensure your content is always sent on-time, correctly, with perfect reporting via Marketo email and link performance reports as well as Google Analytics UTM campaigns.
Whether you publish new content every day or whenever inspiration strikes, Marketo RSS email makes sure your readers never miss an important update.
Creating a regular newsletter full of content takes time and uses lots of human energy. FeedOtter will automate the tedious part of your email creation process producing a great newsletter ready for your team to review and tweak. Most customers use FeedOtter to streamline their industry newsletter process to save 2-4 hours per email.
Publicly traded companies use FeedOtter to send their routine, legally required, newsroom and disclosure content to investors and stakeholders on a monthly or quarterly basis.
Colleges and higher education use FeedOtter to automate the emailing of content from the President or departmental executives as well as cutting down the time it takes to compose regular departmental email newsletters.
If you already have a FeedOtter account, login. If not, you can sign-up for a free trial account and follow along with this guide.
Once logged in, click the New Automated Email button.
Configure when you want FeedOtter to send your Marketo RSS email including:
FeedOtter supports every possibility.
FeedOtter uses the web-standard RSS feed XML format to pull in data from your website and compose Marketo emails.
WordPress, Shopify, Magneto, Drupal, Joomla and all top CMS products generate RSS feeds for content by default or with the help of an easy-to-install plugin. Handy RSS Tools:
Most Marketo users only automate content from a single RSS feed. If you would like to combine or display content from multiple RSS feeds in a single email FeedOtter can handle that too. With our multiple feed feature you can:
Every FeedOtter user gains access to a growing library of responsive, mobile-friendly RSS email templates. Whether you want to send a single post, create a blog digest, or newsletter we have a great looking template that can be setup in minutes.
If you have email creation resources on your team you can email your HTML template file and our team will add it to your account at no charge.
Our Marketo integration allows you to quickly setup Smart List targeting rules to find the perfect audience for your emails.
Once setup, FeedOtter creates and schedules new RSS emails in your Marketo account. New email programs and emails are created automatically with all sends appearing just as if you had manually created and sent each campaign.
Unsubscribes, and open, click, and campaign reporting are all handled by Marketo.
FeedOtter contains lots of extra features that make the little things easy.
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.
Adding UTM campaign codes to your Marketo RSS emails is a great way to report on exactly how much traffic your RSS emails are bringing back to your website. Many customers report increases by as much as 15% when sending a regular Marketo RSS email.
FeedOtter includes an automatic way to add common UTM codes to your links. Google Analytics will then show you exactly which emails, which sends, and which posts drove traffic to your website.
Marketo Merge Tokens
You can use ANY Marketo tokens in your RSS emails. Clients have used this capability to display banner ads, personalized text, and custom greetings.
FeedOtter is more than just email automation. We allow you to create routine emails in minutes that previously took hours.