Content for your Pardot blog digest comes from an RSS feed. This is a very common, structured format for blog data. Most CMS systems including WordPress have these feeds by default. In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.
FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:
Certain templates allow for advanced customization such as:
You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your new blog digest using a tool like Litmus. A note about FeedOtter magic; While it may not be obvious FeedOtter is doing lots of other things behind the scenes. Here are some details commonly asked by Pardot blog digest clients:
Image Processing:
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always.
UTM Tracking:
It’s easy to add UTM codes to your Pardot blog digest emails from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.
{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletter
Pardot Merge Tokens
You can use ANY Pardot merge tokens in your blog digest emails. Clients have used this to inject banner ads, first name text, or custom greetings.
Select a Pardot campaign to group all your blog digest emails for reporting. Select one or more lists or dynamic lists to receive your blog digest emails and specify suppression lists to customize your recipients.
Once setup FeedOtter creates and schedules your blog digest email in Pardot. Emails are created as “scheduled emails” in Pardot and will appear on your Pardot marketing calendar as if you created them.
Unsubscribes, and open, click, and campaign reporting are all handled by Pardot so your emailing stays in one system.
While there are more advanced features to our blog digest software for Pardot this covers the basic setup process and workflow. Now it’s your turn!
