Pardot Blog Digest Software

Affordable, easy-to-use, powerful blog digest software for Pardot Salesforce
 

Top Pardot Blog Digest Features

Customers love FeedOtter for Pardot for many reasons, here are just a few:

FULLY AUTOMATED

FeedOtter for Pardot Salesforce is the best way to automate the sending of blog digest emails to your Pardot lists (dynamic & static). Once setup your blog digest emails will be sent automatically and appear in Pardot, on your marketing calendar, and in your campaign reports.

15 MINUTE SETUP

FeedOtter’s setup wizard allows you to set a schedule, add your RSS feed, pick a responsive templates, and automate your blog digest in under 15 minutes. Don’t believe us? Try it for yourself for free!

BEAUTIFUL, RESPONSIVE TEMPLATE LIBRARY

Most users publish their first Pardot blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.

Who Loves our Pardot Blog Digest Software?

Over 150 Pardot users have discovered the automation and convenience of FeedOtter’s Pardot blog digest software since 2016. Here are few and what they have to say.
  • We needed something to pull our RSS feed into a newsletter that could be sent from Pardot, the first solution we found was FeedOtter and it does exactly what it says on the tin! Setup was really easy – it was connected with Pardot in minutes. Setting it up to pull our RSS feed was even quicker. When I started building a template I found it to be a little bit rigid with minor things like logo dimensions, but after jumping into the template HTML I was able to solve this with little effort.
     
    Brad J.
    Online Marketing Manager
  • There aren’t many services for converting RSS feeds to emails and even less that integrate with Pardot. To top it all off, the design is simple and user friendly, while allowing for customization for power users. Finding FeedOtter has helped us consolidate systems, saving both time and money while providing an even better customer experience.
     
    Mike M.
    Salesforce Administrator
  • I love the simplicity of FeedOtter. It took no time to implement and get the platform set up and connected to our Pardot system.
     
    Rosilyn R.
    Content Marketing Director
  • Super easy, gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed->Pardot took under an hour. Been easy to do things like modify template, I like it that I can directly edit stuff in HTML
     
    Joshua F.
    Founder
  • We integrated our FeedOtter with our Pardot Db and send out a weekly branding email. We track opens and clicks within Pardot. Eventually, we’ll add a monthly email to provide flexibility to our subscribers. The product is very easy to use, the customer service is excellent (they went above and beyond in helping set up and made sure I was happy at launch) and the app is a great value for the price.
     
    Daisy H.
    Digital Marketing Manager
  • Automating our weekly emails in 5 different languages with Feedotter saves us a lot of time. Feedotter is the missing ingredient for Pardot, a great tool. Setup is easy, support very helpful. If you have a basic understanding of HTML and CSS you can easily customize your emails. Highly recommend!
     
    Jaap G
    Marketing Manager
  • This is the only way to send emails from your blog to your user base if you use Pardot. Customer service is amazing. Definitely recommend if you are using Pardot.
     
    Meghan F.
    Senior Digital Marketing Manager

How Does it Work?

Here is a walkthrough of the typical Pardot blog digest campaign using FeedOtter for automation.

Create a new automated blog digest campaign

FeedOtter organizes everything as a “campaign”. Click the new campaign button and select “new automated campaign”. In the next step you will setup when and how often FeedOtter creates and schedules your blog digest in Pardot.
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Choose when FeedOtter creates and schedules email

Flexible sending patterns make FeedOtter work for any use-case.  When creating a blog digest you will select “Digest” and configure the following options:
  • The number of posts to appear in each digest
  • The sending interval (month, week, day, hour, minute)
  • Whether to send on weekend or limit sending to business days only
  • Your timezone

Enter your RSS feed url

Content for your Pardot blog digest comes from an RSS feed.  This is a very common, structured format for blog data.  Most CMS systems including WordPress have these feeds by default.  In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.

 

Select a template

Creating a Pardot blog digest email that looks great and displays perfectly in your lead’s inbox can be daunting. That’s why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates that are easy to customize or ready to use out of the box.
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Customize and Personalize

FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy.  Features vary by template but all templates allow you to:

  • Upload a company logo
  • Customize the primary, secondary, and button colors to match your brand
  • Define the number of word/characters each post blurb should display
  • Enter your company social media profiles to display icons

Certain templates allow for advanced customization such as:

  • Headline
  • Subheadline
  • Graphical header image/masthead
  • A paragraph of greeting text
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Proof and Magic

You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your new blog digest using a tool like Litmus. A note about FeedOtter magic; While it may not be obvious FeedOtter is doing lots of other things behind the scenes.  Here are some details commonly asked by Pardot blog digest clients:

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails.  No more stretching, shrinking, or missing images.  FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always.

UTM Tracking:

It’s easy to add UTM codes to your Pardot blog digest emails from inside FeedOtter.  Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.

	{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletter
    

Pardot Merge Tokens

You can use ANY Pardot merge tokens in your blog digest emails. Clients have used this to inject banner ads, first name text, or custom greetings.

Select your target and suppression lists
RSS Email Automation

Select a Pardot campaign to group all your blog digest emails for reporting. Select one or more lists or dynamic lists to receive your blog digest emails and specify suppression lists to customize your recipients.

 

Watch it run

Once setup FeedOtter creates and schedules your blog digest email in Pardot.  Emails are created as “scheduled emails” in Pardot and will appear on your Pardot marketing calendar as if you created them.

Unsubscribes, and open, click, and campaign reporting are all handled by Pardot so your emailing stays in one system.

While there are more advanced features to our blog digest software for Pardot this covers the basic setup process and workflow.  Now it’s your turn!

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