Pardot RSS Email Automation

Pardot RSS Email in FeedOtter allows your marketing automation, content, and email marketing teams to deliver time savings and automated content emails at scale.

Pardot remains the central space for all your email sends

Use subscriber preferences to send emails to differeent lists

Email performance and link reporting work perfectly

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Make sure your Pardot subscribers never miss a post

Pardot is one of the leading marketing automation products in the market today. With over 15,000 businesses, publishers, schools, and organizations relying on it to automate their marketing email flow. FeedOtter makes Pardot even better by enabling RSS-to-email features that allow you to send content from your blog, website, or CMS to your Pardot subscribers.

Creating a Pardot RSS email will reduce common problems encountered when building routine emails by hand including:

Missing images or text

Broken HTML formatting

Hours lost to editing

Emails do not get sent when your team gets busy

A Pardot RSS email will also ensure your content is always sent on-time, correctly, with perfect reporting via Pardot campaign reports and Google Analytics UTM campaigns.

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Automatically load content into your Pardot RSS email

Use cases for Pardot RSS email

Customers use FeedOtter to do great things such as:

Send your Pardot RSS email on your schedule

Send emails when new blog content is published

Whether you publish new content every day or whenever inspiration strikes, Pardot RSS email makes sure your readers never miss an important update.

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Automate industry newsletters

Creating a regular newsletter full of content takes time and uses lots of human energy. FeedOtter will automate the tedious part of your email creation process producing a great newsletter ready for your team to review and tweak. Most customers using FeedOtter streamline their industry newsletter process save 2-4 hours per email.

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Corporate news and disclosure emails

Publicly traded companies use FeedOtter to send their routine, legally required, newsroom and disclosure content to investors and stakeholders on a monthly or quarterly basis.

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Higher education: from the President's desk and departmental news

Colleges and higher education use FeedOtter to automate the emailing of content from the President or departmental executives as well as cutting down the time it takes to compose regular departmental email newsletters.

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Custom Pardot RSS email examples from FeedOtter

How does it work?

We have made sending RSS email from Pardot quick and easy. Here is how a typical Pardot RSS email campaign is setup.

Easily create and edit your Pardot RSS email in FeedOtter

Create an RSS campaign in FeedOtter

If you already have a FeedOtter account, login. If not, sign up for a free trial account below and follow along with this guide.

Once logged in, click the New Automated Email button.

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Select a sending schedule

Configure when you want FeedOtter to send your Pardot RSS email including:

When there is new RSS content

At a designated date/time

Business days only

Every other week/month

FeedOtter supports every possibility.

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Enter your RSS feed URL

FeedOtter uses the web-standard RSS feed XML format to pull in data from your website and compose Pardot emails.

Most Pardot users only automate content from a single RSS feed. If you would like to combine or display content from multiple RSS feeds in a single email FeedOtter can handle that too. With our multiple feed feature you can:

Create an RSS email with multiple categories of content - each powered by a separate feed.

Create complex newsletters where blog, news, events, and webinar content is into a single email using multiple data sources.

The possibilities are endless.

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Choose a template or bring your own

Every FeedOtter user gains access to a growing library of responsive, mobile-friendly RSS email templates. Whether you want to send a single post, create a blog digest, or newsletter we have a great looking template that can be setup in minutes.

If you have email creation resources on your team you can email your HTML template file and our team will add it to your account at no charge.

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Choose one of FeedOtter's built-in Pardot RSS email templates

Send your Pardot RSS email to subscribers right in FeedOtter

Select your audience

Our Pardot integration allows you to quickly select lists and dynamic lists to target the perfect audience.

Selecting a Pardot campaign for your emails ensures your reporting over time is perfect.

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Reporting and traffic gains

Once setup, FeedOtter creates and schedules your RSS email in Pardot according to the rules you setup. Emails are created as “scheduled emails” in Pardot and will appear on your Pardot marketing calendar as if you created them.

Emails are created as "scheduled emails" in Pardot and will appear on your Pardot marketing calendar as if you created them.

Unsubscribes, open, click, and campaign reporting are all handled by Pardot so your emailing stays in one system.

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Track email and website performance with every Pardot RSS email

Advanced Optimization Features

FeedOtter contains lots of extra features that make the little things easy.

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.

UTM Tracking:

It’s easy to add UTM codes to your Pardot RSS email from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.

Pardot Merge Tokens

You can use ANY Pardot merge tokens in your RSS emails. Clients have used this to inject banner ads, first name text, or custom greetings.

Start automating your routine emails and finally improve your brand awareness & engagement

Set your preferred trigger, cadence, and time zone preferences.

Send weekly or monthly newsletter digests of your newly published blog posts.

Send update emails whenever a blog post is published on your site.

Only send newsletters when a certain number of blog posts have been published.

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