Pardot RSS Email Automation

Automate data-driven RSS emails that are sent from Pardot to your prospects

Ways to Use Oracle Eloqua RSS Email from FeedOtter

Our customers use FeedOtter’s Oracle Eloqua RSS-to-email software to do great things such as:

CORPORATE NEWS AND DISCLOSURES

Publicly traded company’s use FeedOtter to send their legally required newsroom and disclosure content to investors, board members, and stakeholders.

NEW PRODUCT UPDATES

Create automated top-product, new-product, or best-seller emails and newsletters using your WordPress store’s RSS feed or your Shopify feed.

SALES TEAM CONTENT ALERTS

Sick of creating great content that your internal team never sees? Use FeedOtter to alert your internal teams to your latest content, news, events, blog posts, or ebooks.

SYSTEM UPTIME/DOWNTIME ALERTS

Using an XML formatted RSS feed containing system status updates allowed one client to automate system status emails that were sent via Pardot.

NEW JOB ALERTS

Trying to keep a pool of candidates in the loop? Running a job board? Pardot RSS email from FeedOtter allows you to send all your job alert emails directly from Pardot. It also works great for monthly job digests and newsletters!

INDUSTRY NEWSLETTERS

Create rich, multi-category RSS emails using FeedOtter’s multiple RSS feed capabilities.


Say NO to multiple unsubscribe lists

FeedOtter allows you to send ALL data-driven RSS email from Pardot. Eliminating outlier marketing tools and consolidating your unsubscribe lists.

Who Uses Pardot RSS Email?

Hundreds of Pardot customers use automated RSS email from FeedOtter. Here are just a few of our clients:

How Does it Work?

We have worked tirelessly to make setting up complex data-driven, RSS-based emails with Pardot quick and easy. Here is how a typical Pardot rss email campaign with FeedOtter is setup.

Create a new automated RSS campaign

To create a new Pardot RSS email create a new automated campaign in FeedOtter.

Choose when FeedOtter sends your RSS email

FeedOtter supports sending RSS email when new content is found (Alert-style) or on a scheduled interval (Digest). Regardless, FeedOtter supports every possible RSS sending pattern you could want: Hourly, Daily, Weekly, Monthly, Business Days Only, every other month/day/hour -all supported.

Enter your RSS feed url

We do require a valid RSS feed but RSS is a very common, structured format for online content.  WordPress, Shopify, Magento, Drupal, Joomla and all top CMS products generate RSS feeds for content by default or with the help of an easy to install plugin.Handy RSS Tools: Need advanced RSS  or multiple RSS feeds per email?  FeedOtter does that too!  Our client’s have created complex multi-category rss emails using our multiple RSS feed features.  A few examples:
  • Create an RSS email with multiple categories of content -each powered by a separate feed
  • Create a complex newsletter where blog, news, event, and ebook content are fed into a single RSS email using multiple feeds

Select a template

We have great looking email templates for all your RSS emails! Don’t see a template that fits your use-case let us know and we’ll build it for you. Newsletters, digest, product catalogs, system alerts, job postings our templates make setup a snap!

Customize and Personalize

FeedOtter provides just the right amount of customization to make creating an on-brand RSS quick and easy.  Features vary by template but all templates allow you to:

  • Upload a company logo
  • Customize the primary, secondary, and button colors to match your brand
  • Define the number of word/characters each post blurb should display
  • Enter your company social media profiles to display icons

Certain templates allow for advanced customization such as:

  • Headline
  • Subheadline
  • Graphical header image/masthead
  • A paragraph of greeting text

Test, Proof, and Notes

You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your RSS email using a tool like Litmus.  In addition to testing there are a number of details that our users love including:

Image Processing:

We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails.  No more stretching, shrinking, or missing images.  FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always.  We always prefer to use an tag to ensure the images shown in your rss emails are the same as those shown elsewhere on the web.

UTM Tracking:

It’s easy to add UTM codes to your Pardot RSS email from inside FeedOtter.  Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.

{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletter

Pardot Merge Tokens

You can use ANY Pardot merge tokens in your RSS emais. Clients have used this to inject banner ads, first name text, or custom greetings.

Select a Pardot campaign, and recipient lists

Select a Pardot campaign to group all your RSS emails for reporting.  Select one or more lists or dynamic lists to specify the audience receiving the email.

 

Watch it run

Once setup FeedOtter creates and schedules your RSS email in Pardot according to the rules you setup. Emails are created as “scheduled emails” in Pardot and will appear on your Pardot marketing calendar as if you created them.

Unsubscribes, and open, click, and campaign reporting are all handled by Pardot so your emailing stays in one system.

Feeling ready to give it a try? Click the button below to create your free trial account today.
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On Capterra we have got more than 50 reviews from ultra-happy FeedOtter users. Here are just a few of them:

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