Pardot is one of the leading marketing automation products in the market today. With over 15,000 businesses, publishers, schools, and organizations relying on it to automate their marketing email flow. FeedOtter makes Pardot even better by enabling RSS-to-email features that allow you to send content from your blog, website, or CMS to your Pardot subscribers.
Creating a Pardot RSS email will reduce common problems encountered when building routine emails by hand including:
A Pardot RSS email will also ensure your content is always sent on-time, correctly, with perfect reporting via Pardot campaign reports and Google Analytics UTM campaigns.
Whether you publish new content every day or whenever inspiration strikes, Pardot RSS email makes sure your readers never miss an important update.
Creating a regular newsletter full of content takes time and uses lots of human energy. FeedOtter will automate the tedious part of your email creation process producing a great newsletter ready for your team to review and tweak. Most customers using FeedOtter to streamline their industry newsletter process save 2-4 hours per email.
Publicly traded companies use FeedOtter to send their routine, legally required, newsroom and disclosure content to investors and stakeholders on a monthly or quarterly basis.
Colleges and higher education use FeedOtter to automate the emailing of content from the President or departmental executives as well as cutting down the time it takes to compose regular departmental email newsletters.
If you already have a FeedOtter account, login. If not, you can sign-up for a free trial account and follow along with this guide.
Once logged in, click the New Automated Email button.
Configure when you want FeedOtter to send your Pardot RSS email including:
FeedOtter supports every possibility.
FeedOtter uses the web-standard RSS feed XML format to pull in data from your website and compose Pardot emails.
WordPress, Shopify, Magneto, Drupal, Joomla and all top CMS products generate RSS feeds for content by default or with the help of an easy to install plugin. Handy RSS Tools:
Most Pardot users only automate content from a single RSS feed. If you would like to combine or display content from multiple RSS feeds in a single email FeedOtter can handle that too. With our multiple feed feature you can:
Every FeedOtter user gains access to a growing library of responsive, mobile-friendly RSS email templates. Whether you want to send a single post, create a blog digest, or newsletter we have a great looking template that can be setup in minutes.
If you have email creation resources on your team you can email your HTML template file and our team will add it to your account at no charge.
Our Pardot integration allows you to quickly select lists and dynamic lists to target the perfect audience.
Selecting a Pardot campaign for your emails ensures your reporting over time is perfect.
Once setup, FeedOtter creates and schedules your RSS email in Pardot according to the rules you setup. Emails are created as “scheduled emails” in Pardot and will appear on your Pardot marketing calendar as if you created them.
Unsubscribes, and open, click, and campaign reporting are all handled by Pardot so your emailing stays in one system.
FeedOtter contains lots of extra features that make the little things easy.
Image Processing:
We have built a proprietary image processing technology to make sure your images resize and look perfect in all emails. No more stretching, shrinking, or missing images. FeedOtter recommends that you have tags setup on your blog and that all images therein are at least 600px wide to ensure the images in your emails look great -always. We always prefer to use a tag to ensure the images shown in your RSS emails are the same as those shown elsewhere on the web.
UTM Tracking:
It’s easy to add UTM codes to your Pardot RSS email from inside FeedOtter. Here’s an example of how to add UTM properties to the FeedOtter loop. You will need to edit the FeedOtter template code a bit but we’re here to help if you get stuck.
{{post.post_url}}?utm_medium=email&utm_content={{post.post_title|kebab}}&utm_source=newsletter&utm_campaign=newsletter
Pardot Merge Tokens
You can use ANY Pardot merge tokens in your RSS emails. Clients have used this to inject banner ads, first name text, or custom greetings.
