What does FeedOtter count as an 
Automated RSS Email

FeedOtter counts a automated rss email as any reoccurring automated email.
Each automated rss email contains a number of settings. When configured these items together will allow FeedOtter to automate your a RSS driven email that is sent through your marketing automation software of choice.

Here are the components that make up and automated RSS email:

1. An automation trigger

This can be a date, interval such as daily, weekly monthly or a real-time trigger that fires when new content is detected in an RSS feed.

2. An RSS feed (or multiple if using the multiple feeds feature)

Here are the components that make up and automated RSS email:

3. An email template

This determines the formatting and design of your content.

4. An ESP or Marketing Automation Connection

A connection to you an ESP or marketing automation software such as Pardot, Marketo, MailChimp, or Eloqua. This is the software that will do the actual email sending.