Braze + FEEDOTTER

The Braze Newsletter Builder Software

Braze is built to manage your audience, subscriptions, and sends. It was never built to help you design a newsletter. Our Braze newsletter builder gives your editors a real workspace for content, layout, review, and testing, with agentic first-drafts doing the heavy lifting.

See It With Your Braze Content

30-minute walkthrough, built around your actual Braze audience and content

Newsletter Builder,
The Missing Piece

Email platforms are excellent at sending, deliverability, list management, compliance. What they were never designed for is the actual work of building a newsletter: pulling content from multiple sources, laying it out well, getting it reviewed, and getting it right before it goes to thousands of subscribers.

That gap gets filled today with copy-paste, screenshots in Slack, and an editor rebuilding the same template by hand every week. Feedotter is the Braze newsletter builder layer that sits on top of your ESP and closes that gap without asking you to migrate a single list.

Built specifically to pair with Braze’s audience and subscription data

No change to your Braze sending setup, deliverability, or list architecture

Replaces Braze’s native editor for the parts of the job it was never built to do

Newsletter Automation You Control

Our Braze newsletter builder connects to your content sources; websites, blogs, podcasts, videos, feeds, and automatically assembles draft issues on the schedule you set. Your editor opens a newsletter that's already mostly built, addressed to the right Braze segment, instead of starting from Braze's blank editor every time.

Drafts assemble automatically from your existing content sources

Targets the Braze audience segment or list you assign per newsletter

Editors adjust and polish — they never start from zero

Newsletter Testing Tools

Braze's native newsletter editor doesn't give you a real way to preview, test, or share a newsletter before it goes out. Feedotter generates a live, shareable landing page version of every issue, sends real test emails to a test list, and exports clean images of the finished newsletter for anyone who needs to sign off — ad sales, legal, or an executive who just wants to see the final product.

Auto-generated landing page for every issue, shareable by link

One-click test sends to any test list

Downloadable images of the finished newsletter for stakeholder review

Built For Multi-Brand Newsletter Operations

Every newsletter isn't the same shape. Feedotter's Braze newsletter builder gives Braze publishers two purpose-built editors, and you can run both from the same account, against the same Braze audience data.

Unlimited templates, one per publication, brand, or audience segment

Consistent design enforced automatically across every issue

One Feedotter account manages all your newsletter brands

Multiple Newsletter Editor Modes

Every newsletter isn't the same shape. Feedotter gives Braze publishers two purpose-built editors, and you can run both from the same account, against the same Braze audience data.

CURATED EDITOR

The growth engine behind your content.

The drag-and-drop workspace for editorial teams assembling structured, multi-column digest newsletters full of feature articles, short items, ads, and sponsor slots, all in one issue, sent through Braze.

See the Curated Editor

MODERN EDITOR

Clean, block-based writing - Substack-style

A modern, distraction-free writing surface for single-voice newsletters. Write, drop in an image, a social post, an event and publish. Built for editors who want something as clean as Substack or Beehiiv, still sending through Braze.

Live Preview

See It With Your Braze Content

Bring your Braze audience segments and your content sources. We'll show you exactly how your team would build, review, test, and send an issue through Braze start to finish.

30-minute walkthrough, tailored to your content

Schedule your demo

What is a newsletter builder?
Feedotter provides an Braze newsletter builder. It works alongside your Braze account and is not a replacement for it. Braze continues to manage your audience data, subscriptions, and email delivery Feedotter adds the content, layout, review, and testing layer that Braze’s native editor doesn’t provide.
What is the Braze newsletter builder?
The Braze newsletter builder refers to Feedotter’s newsletter building layer for Braze customers — a dedicated tool for assembling, reviewing, and testing newsletters that then send through Braze, replacing Braze’s built-in editor for content-heavy publishing work.
Can Feedotter use my existing Braze audience queries and segments?
Yes. Feedotter connects to your content sources and targets the exact Braze Recipient List you assign per newsletter.
How does the content integration work? Can it pull from my CMS?
Braze’s native editor is designed for basic email delivery, not for the layout flexibility, drag-and-drop content tools, or review workflow that a content-heavy publishing team needs on a recurring basis. Most Braze publishers end up building newsletters elsewhere and pasting the result back in. Feedotter removes that workaround.
Is Feedotter suitable for Braze accounts running multiple publications or brands?
Yes. Feedotter supports unlimited templates, one per publication or brand, all managed from a single account. A common setup among Braze’s multi-brand publisher customers.
Do I still send through Braze if I build my newsletter in Feedotter?
Yes. Feedotter builds and reviews the newsletter; the finished issue is handed back to Braze for delivery through your existing Braze sending setup, with no change to your deliverability or list architecture.