EMAIL CONTENT AUTOMATION
Content Automation for Every Email You Send
Feedotter pulls content from any source — blogs, podcasts, videos, spreadsheets, databases, custom analytics — and automatically formats and sends it as email. No developers. No lock-in to a single ESP.
See it with your content 30-minute walkthrough, tailored to your content
100+
Content types
Any
Email platform
0
Developer hours
Content automation for email is the automatic pulling, formatting, and sending of email based on content from an external source — without manual copy/paste or a developer-built integration.
The Content Automation Gap
Why building and/or maintaining in-house automations never happens, or sucks when it does. Most ESPs technically expose an API that could pull external content into email — but almost nobody uses it. In ten years, we've seen roughly one in ten organizations with that capability actually ship a working content automation. The rest either never start, or inherit a broken one.
The Developer Way
Months of engineering time to wire up one feed
Brittle custom code with no owner once shipped
No dashboard — marketing can't see or touch it
Every new source or layout means another dev ticket
The Feedotter Way
Connect a source from a dashboard in minutes
Marketing builds, manages, and maintains it directly
Full visibility: monitoring, alerts, and reporting
Add sources, layouts, or ESPs without a single ticket
HOW IT WORKS
One Platform for Content Automation
Any source, layout, data, or ESP. Three steps turn your content into fully automated email without any developer overhead.
1
Connect
Link your content source; CMS, blogs, socials, articles, media, tables, sheets, or analytics tools.
2
Configure
Define trigger rules and apply content filters and formatting to clean and perfect the content automation.
3
Automate
Feedotter routes the finished email to your ESP and orchestrates the send to your interest groups, segments, and lists.
Automate Content From Any Source You Already Publish
Blogs, podcasts, videos, spreadsheets, databases, CMS platforms, custom analytics or BI dashboards. Feedotter's content automation can turn it into emails. Native connectors handle the common sources; generic feed, API, and file-based ingestion cover everything else.
The trigger isn't a subscriber action it's new content becoming available. A published post, an updated row, a new entry, and the email builds itself.
Combine multiple sources into a single send
Native connectors + feed/API/data ingestion
No developer required to configure a new source
Automate Any Layout, Down to the Last Column
Design the email once, in any row/column structure that matches your brand then let content automation fill it in on every send. No rebuilding the template each time; no manual image resizing or copy pasting.
Because the structure lives in your own HTML file — not a locked-in drag-and-drop builder — content automation never fights your brand system. It fills in the template you already built, and nothing about your design has to change when the content does.
Because the structure lives in your own HTML file — not a locked-in drag-and-drop builder — content automation never fights your brand system. It fills in the template you already built, and nothing about your design has to change when the content does.
Unlimited layout and column combinations
Automatic image discovery, resizing, and formatting
Integrated with your ESP's dynamic content features
Automate Delivery Through Any ESP You Already Use
Feedotter doesn't replace your email service provider or migrate your lists. It prepares the finished, formatted email and hands it off for sending. Your deliverability reputation, compliance setup, and existing infrastructure stay exactly where they are.
That's the part that makes content automation genuinely ESP-agnostic. Switch platforms tomorrow, and the automation comes with you there's nothing to rebuild, and no data trapped in a system you're trying to leave.
That's the part that makes content automation genuinely ESP-agnostic. Switch platforms tomorrow, and the automation comes with you there's nothing to rebuild, and no data trapped in a system you're trying to leave.
Works with Pardot, Marketo, Eloqua, HubSpot, Omeda, Iterable, and more
No list migration or ESP switch required
Preserves your existing sending reputation and compliance setup
Build It, Manage It, Monitor It. No Developer Required
BUILD & MANAGE
Build & Manage Without a Developer
Every rule, template, and schedule lives in a dashboard your marketing team owns.
- Start, stop, or pause any automation instantly
- Adjust templates and rules without a ticket
- Full permissioning across teams and brands
- Reporting stays in your existing ESP not some develooper black-hole
MONITOR & REPORT
Monitor & Report With Confidence
Every send is fully system-generated from live content. Monitor it like clockwork, and receive notifications as needed.
- Source-failure alerts before a bad send goes out
- Per-item and per-send performance reporting
- Full send history, exportable on demand
- Total accountability and screenshot archive of every send
content automation - personalization
Match Content to Subscriber Preferences, Automatically
One published piece of content can be dynamically routed to different interest groups, preference segments, or lists based on what each subscriber has actually said they want.
It's trigger-based marketing at the content level: new content triggers the right email, to the right list, automatically.
See it with your newsletter It's trigger-based marketing at the content level: new content triggers the right email, to the right list, automatically.
POPULAR USE CASES
Built for Every Kind of Recurring Content Email
If it's published or updated on a schedule, Feedotter can turn it into an automated email.
Weekly Recaps
A standing summary email that builds itself every week.
Podcasts
New episodes automatically pulled and sent to listeners.
Events
Upcoming events pulled from your calendar or CMS.
Job Postings
Open roles automatically compiled into candidate emails.
Blog Posts
New posts auto-formatted into digest or single-post emails.
Newsletters
Recurring issues built automatically from multiple sources.
Security Notifications
System-generated alerts sent the moment they're needed.
Financial Performance Updates
Automated reporting emails pulled straight from your data.
Video Recaps
New video content automatically packaged into email.
Social Digests
Recent social activity rolled up into one send.
Re-engagement Emails
Fresh content automatically triggers win-back sends.
Anything Else You Publish
If it lives in a feed, sheet, or database — it can be automated.
GET STARTED
See It With Your Content
Bring your own blog, podcast, spreadsheet, or database. We'll show you exactly what an automated send looks like — built from your real content, in your real layout.
- Connect your content source
- Pick or build your layout
- Keep the ESP you already use
Content Automation FAQ
Common questions from customers with the need to automatically turn their content and data into email.
What is content automation for email?
The automatic pulling, formatting, and sending of email based on content from an external source — without manual copy/paste or a developer-built integration.
Is this the same as "triggered emails" or behavior-triggered marketing?
Not quite. “Triggered emails” usually means behavior-triggered messages — a welcome series or cart-abandonment flow set off by something a subscriber does. Feedotter is content-triggered: the trigger is new content becoming available, not a subscriber action. It’s trigger-based marketing, just triggered by your content instead of user behavior.Are the emails really system-generated, or do I still build each one manually?
Once a template and source are connected, each send is system-generated automatically. Editors can review before it goes out, but there’s no manual assembly for a routine issue.Does Feedotter replace my email service provider?
No. Feedotter sits on top of the ESP you already use and hands off the finished, formatted email for sending — your lists, deliverability, and compliance setup stay exactly as they are.
Can Feedotter pull from a database or spreadsheet, not just RSS?
Yes — in addition to RSS/blog feeds, Feedotter ingests content from spreadsheets, databases, CMS platforms, and custom analytics or BI tools, with no developer required to configure it.Can subscribers automatically get different content based on their preferences?
Yes. Feedotter can dynamically route a single published item to different interest groups, preference segments, or lists, based on subscriber preference — independent of your ESP’s native targeting ability.Which email platforms does Feedotter work with?
View all integrationsSalesforce Pardot, Marketo, Oracle Eloqua, HubSpot, Omeda, Iterable, Mailchimp, Active Campaign, Salesforce Marketing Cloud, SendGrid, Klaviyo, and most other major ESPs — Feedotter is ESP-agnostic by design.
CONTENT AUTOMATION, READY TO DEPLOY
Transform Any Content Into Email
No migration, no developer sprint, no new tool for your team to learn — just content automation running on the email platform you already use.
See it With Your Content Today