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Get More From Your Iterable Automation

ITERABLE + FEEDOTTER

Iterable automates your campaigns, scoring, and lead flow. Feedotter extends your Iterable automation to include everything that goes inside the email, merging outside data and content into a finished, on-brand email sent from your existing Iterable software.

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Extend Iterable Automation With Any Third-Party Data Source

Iterable automation is excellent at triggering, scoring, and routing. Feedotter builds on those strengths, extending your Iterable automation to merge third-party data, APIs, and content directly into your emails, ideal for enterprise teams that need rich data-merging and automation.

Connect to any API, database, or spreadsheet, no custom development required

Merge multiple data sources into a single email (market data + commentary + a podcast clip, for example)

Fully automated pipeline from source to Iterable send, running on your schedule

Images pulled in from any connected source are automatically optimized for email

Real Feedotter use cases: job board emails assembled across hundreds of locations and countries, multi-language product alert emails, and financial fund-performance emails that blend market data, written commentary, and a podcast episode into one send.
Diagram showing how Feedotter extends Iterable automation by merging market data, CMS commentary, and a podcast feed into one automated email with a data chart, commentary, and podcast content.
Diagram comparing Feedotter's two newsletter editor modes for Iterable automation: simple mode's stacked block layout with headline, intro text, two article links, and sign-off, versus full design mode's structured grid with a hero article, two feature blocks, and a CTA banner.

The Newsletter Builder for Iterable 

Iterable's native email editor is great for row and block based designs. Feedotter adds a dedicated newsletter builder to your Iterable marketing automation stack that lets you lay out content, articles, ads, and data in seconds.

Simple mode: build block-by-block, no rows or columns to manage, a Substack/Beehiiv-style flow

Full design mode: complete row, column, and layout control for polished, on-brand sends

Content agents create first-drafts automatically so your editors never start from a blank page

Finished HTML publishes straight into an Iterable email asset or template

Enterprise Iterable RSS Automation for Alerts, Articles, Newsletters, and more

Automate the creation of emails integrated with multiple RSS feeds, combining, de-duplicating, and displaying content in any format imaginable sent by Iterable. For over 10 years Feedotter users rely on bulletproof rss features to automate recurring content sends: articles, blog digests, alerts, podcasts, video releases, and regular newsletters, straight from your feeds, on a schedule.

Automate blog post digests, podcast episode emails, and video release alerts

Pull from multiple RSS feeds into a single scheduled send

Runs on autopilot once configured, no manual rebuilding for each issue

Podcast art and post images are automatically pulled, resized, and optimized for email

Diagram showing Feedotter adding RSS content automation to Iterable automation, scheduling blog, podcast, and video feeds onto a send calendar: blog digest Monday, podcast alert Wednesday, newsletter Friday.
Diagram showing how Feedotter's Iterable automation lets four team members build and schedule content without needing additional Iterable seats to send.

Automate Iterable Sends Without Buying More User Seats

Feedotter allows your editors and contributors to build newsletters in Feedotter.  They can submit for review or even schedule the final send without leaving the Feedotter interface. 

Build, approve, and schedule sends entirely from the Feedotter interface

No additional Iterable licenses needed for contributors or editors

Sending still executes natively through Iterable, reporting and deliverability untouched

Reduce errors and simplify onboarding for contributors

Explore Every Way Feedotter Extends Iterable Automation

FEATURE

Iterable Newsletter Builder

A modern, no-code newsletter builder for Iterable in the style of Substack or Beehiiv.
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FEATURE

Enterprise RSS Automation

Automate blog, podcast, and video digests into Iterable emails. No native RSS support required.
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FEATURE

Iterable Email Builder

Design precise, on-brand Iterable emails with full row-and-column layout control.
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Enterprise-Grade Iterable Automation Infrastructure

The Iterable marketing automation ecosystem includes many talented consultants and agency partners who help teams get more from their data. When a project calls for durable, enterprise-grade infrastructure behind data + Iterable automation, Feedotter provides it, and works great alongside your agency or consultant. Feedotter is SOC2 certified and ready for your most compliant project needs.

FAQs

Everything you need to know about the product and billing.

Can't find the answer you're looking for? Please contact our friendly team.
  • Can Iterable automation pull data from an external API or database into an automated email?

    Yes, with Feedotter. Iterable’s automation engine excels at triggering, scoring, and routing, and Feedotter adds the ability to merge data from an outside API, database, or spreadsheet into an email, connecting to outside sources, merging the data with your content, and publishing the finished email into Iterable.

  • Does adding Feedotter to Iterable require access to my leads or contacts?

    No. Feedotter’s Iterable integration uses a minimal REST API permission set limited to creating and approving objects and programs. It never requests access to leads, contacts, or your database.

  • Do I need extra Iterable licenses for my team to build and send automated emails?

    No. Contributors build, review, and schedule sends entirely inside Feedotter, so there’s no need to seat every editor or contributor in Iterable. Sending still executes natively through Iterable.

  • Is there a SOC2-compliant way to automate Iterable emails from outside data sources?

    Yes. Feedotter is SOC2 certified and built for enterprise use, including support for multiple Iterable workspaces and multiple Iterable accounts inside one Feedotter account.

  • Does Feedotter replace Iterable's sending or reporting?

    No. Feedotter builds and publishes the finished email into an Iterable email asset, template, or program. Iterable still executes the actual send, and all of Iterable’s native email reporting stays fully intact.

Extend Your Iterable Automations

Book a personalized walkthrough using your actual data sources, feeds, and Iterable instance before you commit to anything.
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