Map press release categories to specific ESP segments or lists
Press Release Automation That Delivers
Feedotter reads the category and industry tags on incoming press releases, matches them against your subscriber interest profiles, auto-builds the email, and routes it through your ESP — so each audience gets content that's relevant to them, automatically.
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the problem
Your Press Release Automation Sends the Same Thing to Everyone
Financial publishers distribute dozens of press releases each week. Sending the full firehose to everyone destroys subscriber trust.
Generic Press Release Sending
Every subscriber receives every press release, regardless of their interests
A healthcare analyst gets energy commodity reports they'll never open
Irrelevant content drives unsubscribes and kills long-term engagement
No connection between what a subscriber cares about and what they receive
High volume, low relevance — the worst combination for deliverability
No visibility into which topics resonate with which audience segments
Feedotter Interest-Matched Sending
Each subscriber receives only releases matching their declared interests
Press release categories are matched against subscriber interest profiles in your ESP
Relevant content means higher opens, clicks, and long-term retention
Subscriber preferences — already in your ESP — drive routing automatically
Lower send volume per subscriber, dramatically higher engagement rates
Full analytics showing which industries drive the most engagement by segment
how it works
Press Release Automation With Intelligent Routing
Every incoming press release carries category and industry tags. Feedotter reads those tags, compares them against the interest profiles in your ESP, builds the email, and delivers it — only to the subscribers it's relevant to.
Each press release is only delivered to subscribers whose interest profiles match its category tags
Automatically Route to the Right Industry Segments
Feedotter reads the category tags, industry classifications, and keyword signals from each press release and matches them to the correct subscriber segments in your ESP — automatically.
Pull Every Press Release the Moment It's Published
Connect Feedotter to any press release source — wire services, your own CMS, PR Newswire, Globe Newswire, Business Wire, or an internal publication system.
Real Feedotter use cases: job board emails assembled across hundreds of locations and countries, multi-language product alert emails, and financial fund-performance emails that blend market data, written commentary, and a podcast episode into one send.
Professional Press Release Emails Your Subscribers Actually Read
Feedotter formats each press release using your branded templates headlines, key financial metrics, executive quotes, and a clear call-to-action link to the full release. Every email looks intentional, not automated.
Works seamlessly with:
HUBSPOT
MARKETO
PARDOT
ELOQUA
MARKETING CLOUD
ITERABLE
...and many more.
Press Release Email Automation — Questions We Hear All the Time
Questions we hear from editorial publishing and investor relations teams before they get started.
What is press release email automation?
Press release email automation is the process of using software to automatically pull press releases from news wire services or content management systems, categorize them by topic or industry, and distribute them to the appropriate email subscriber lists — without any manual copy-paste or send actions. Feedotter handles the entire pipeline: ingestion, tagging, routing, and delivery via your existing ESP.How does Feedotter automatically distribute press releases?
Feedotter connects to your press release sources via RSS feeds or API integrations. When a new press release is published, Feedotter immediately ingests the content, reads its metadata and category tags, matches it against your configured routing rules, and triggers sends to the matching subscriber segments in your connected ESP — all within minutes of the original publication.Can I send different press releases to different investor segments?
Yes — this is one of Feedotter’s core capabilities. You configure routing rules that map press release categories, industry tags, or keyword signals to specific segments, lists, or groups in your ESP. An energy sector earnings release goes to your Energy Investors segment; an M&A announcement goes to your Deal Monitor list. Each routing rule is fully customizable.
Which ESPs does Feedotter integrate with for press release distribution?
Feedotter integrates with over 40 email service providers, including Salesforce Pardot, Marketo, Eloqua, HubSpot, Omeda, Iterable, Mailchimp, Salesforce Marketing Cloud, Braze, ActiveCampaign, Klaviyo, and many more. If you use an ESP with API access, Feedotter can connect to it.
How quickly does Feedotter send press releases after they're published?
Feedotter typically delivers press release emails to subscribers within 2 minutes of the original publication hitting your configured RSS feed or API endpoint. Feed polling intervals are configurable, and Feedotter supports real-time webhook triggers for the fastest possible delivery on time-sensitive financial news.
What types of press releases can Feedotter automate?
Feedotter can automate distribution of any press release that appears in a structured feed: quarterly earnings reports, M&A announcements, regulatory filings (8-K, 10-Q), executive appointments, product launches, IPO announcements, credit rating updates, investor day notices, and more. Any structured press release source can be ingested.
How does Feedotter categorize press releases by industry?
Feedotter reads the category tags, subject lines, keywords, and metadata from each press release. You can configure keyword rules (e.g., ‘if body contains Nasdaq, NYSE, or earnings, route to…’), use native tags from wire services like PR Newswire industry codes, or map your own CMS taxonomy to subscriber segments.Can I customize the email template for press release notifications?
Yes. Feedotter supports full template customization per segment, content type, or source. You control the header, footer, branding, layout, and which press release fields are highlighted (headline, metrics, executive quote, dateline, etc.). Templates can differ by industry or send type.Does Feedotter work with financial press releases from PR Newswire or Business Wire?
Yes. Feedotter is fully compatible with RSS feeds from PR Newswire, Business Wire, Globe Newswire, Reuters, AP, Bloomberg, and other major wire services. You can also connect internal CMS systems, IR website feeds, or any structured RSS source.
Automate and Personalize Your Press Release Distribution.
Let's explore your financial publishing workflow together and discuss how Feedotter can build, automate, and expedite your financial publications.
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