Account Engagement Blog Digest  Software

FeedOtter-Account Engagement Blog Digest software delivers time savings and automated content emails at scale. Read on for top features and a quick guide on using blog digest software for Account Engagement.
Account Engagement remains the central space for all your email sends
Use subscriber preferences to send emails to different lists
Email performance and link reporting work perfectly
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Marketing Cloud Account Engagement blog digest software

Top Account Engagement blog digest features

Fully automated

FeedOtter for Salesforce Marketing Cloud Account Engagement is the best way to automate the sending of blog digest emails to your Account Engagement lists (dynamic & static). Once setup your blog digest emails will be sent automatically and appear in Account Engagement, on your marketing calendar, and in your campaign reports.
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Fully automate your Marketing Cloud Account Engagement blog digest with RSS
Quick setup and customization on every Marketing Cloud Account Engagement blog digest email

15 minute setup

FeedOtter’s setup wizard allows you to set a schedule, add your RSS feed, pick a responsive templates, and automate your Account Engagement blog digest in under 15 minutes. Don’t believe us? Try it for yourself for free!
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Beautiful, responsive template library

Most users publish their first Account Engagement blog digest within 15 minutes of signing up for the FeedOtter trial. One reason is that we include so many well-tested, great looking newsletter email templates. Paste in your RSS feed, select a template, upload a logo and activate! Your emails will look awesome in minutes -no designer required. If you have design resources or an existing html email template that you wish to use with FeedOtter we support that too.
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Marketing Cloud Account Engagement blog digest emails sent from FeedOtter

Hundreds of happy customers, including:

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How does it work?

Here is a walkthrough of the typical Account Engagement blog digest campaign using FeedOtter for automation.
Send your Marketing Cloud Account Engagement blog digest on your schedule

Choose when FeedOtter creates and schedules email

Flexible sending patterns make FeedOtter work for any use-case. When creating a blog digest you will select "Digest" and configure the following options:
The number of posts to appear in each digest
The sending interval (month, week, day, hour, minute)
Whether to send on weekend or limit sending to business days only
Your timezone
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Enter your RSS feed URL

Content for your Account Engagement blog digest comes from an RSS feed. This is a very common, structured format for blog data. Most CMS systems including WordPress have these feeds by default. In the Plus and Advanced pricing tiers you can add multiple RSS feeds to create sections in your blog digest email.
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Pull your best RSS content into your Marketing Cloud Account Engagement blog digest emails
Choose one of FeedOtter's built-in Marketing Cloud Account Engagement blog digest templates

Select a template

Creating an Account Engagement blog digest email that looks great and displays perfectly in your lead's inbox can be daunting. That's why our team has spent sleepless nights creating perfect, responsive, Litmus-tested blog digest email templates that are easy to customize or ready to use out of the box.
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"Super easy and gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed with Pardot. It took under an hour. Been easy to do things like modify templates and I like that I can directly edit stuff in HTML."
Joshua F.
CEO at SixSeconds

Customize and personalize

FeedOtter provides just the right amount of customization to make creating an on-brand blog digest quick and easy. Features vary by template but all templates allow you to:
Upload a company logo
Customize the primary, secondary, and button colors to match your brand
Define the number of word/characters each post blurb should display
Enter your company social media profiles to display icons
Certain templates allow for advanced customization such as:
Graphical header image/masthead
A paragraph or greeting text
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Customize and personalize any Marketing Cloud Account Engagement blog digest templates from FeedOtter
Every Marketing Cloud Account Engagement blog digest can be previewed and sent directly in Pardot

Test and send

You can send yourself a proof email at anytime during the creation process by pressing the PROOF button located in the blog digest editing interface. This is also a great way to test your new blog digest using a tool like Litmus. A note about FeedOtter magic; While it may not be obvious FeedOtter is doing lots of other things behind the scenes.  Here are some details commonly asked by Account Engagement blog digest clients:
Image processing
UTM tracking
Marketing Cloud Account Engagement merge tokens compatible
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Select your audience

Select an Account Engagement campaign to group all your blog digest emails for reporting. Select one or more lists or dynamic lists to receive your blog digest emails and specify suppression lists to customize your recipients.
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Add your subscriber list to send your Marketing Cloud Account Engagement blog digest directly from FeedOtter
"We're using FeedOtter to send automated emails via Pardot. Set up was quick, templates are great and it just works! FeedOtter customer success helped me fix issues with code I edited before I even asked or knew what the problem was! It worked flawlessly from then. I wish every software solution had that level of proactive customer service."
Joe V.
Senior Content Managing Editor
Track email and website performance with every Marketing Cloud Account Engagement blog digest

Perfect Account Engagement email reporting

Once setup FeedOtter creates and schedules your blog digest email in Marketing Cloud Account Engagement.  Emails are created as “scheduled emails” in Account Engagement and will appear on your Account Engagement marketing calendar as if you created them.

Unsubscribes, and open, click, and campaign reporting are all handled by Account Engagement so your emailing stays in one system.

While there are more advanced features to our blog digest software for Account Engagement this covers the basic setup process and workflow.  Now it’s your turn!
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