Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there.
Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or buying your products.
But, you’d be surprised at how changing up the types of content you publish on your website can help drive more organic traffic to your site, improve SEO, get you more conversions than ever, and even land you more sales.
That’s why today we’re going to take a look at the 5 different kinds of content you can add to your website to give it fresh makeover for loyal followers and new visitors alike.
Infographics are pieces of content that present information in a visual way. They help break data, research, statistics, and findings up into easier to digest chunks.
Not to mention, infographics are known for being viewed, shared, and loved by site visitors more than any other kind of content.
Ironically, this infographic by CoSchedule shows you just how popular infographics are:
This type of content has a long life span and engages site visitors and excites them to the point they want to tell others about it. Plus, it gives you valuable backlink juice every time it’s shared, which is great for your site’s SEO.
Following infographics’ steps when it comes to presenting content in a visual way is video content. It’s persuasive, easy to consume, and caters to those who have attention spans that are too short to get through entire blog posts.
In fact, 4x as many customers claim they would rather watch a video about a product than read about it.
Want an example of a video that caught a lot of people’s attention?
Just take a look at this video by Google, which has been viewed over 10 million times:
If you’re going to add video content to your website, follow these best practices:
- Only publish videos that offer value to your target audience
- Include a clear call to action at the end of each video, taking people to your site’s landing page if possible
- Publish on other platforms like YouTube or Vimeo
- Coordinate your video content to match existing blog content
- Customize your videos to match your company’s brand and values
- Watch the length so you don’t lose people’s interest (aim for 2-3 minutes)
- Make your videos sharable to expand your reach
With video content expected to make up 82% of all web traffic by the year 2021, it’s time you hop on the bandwagon and add some video content to your site now, before the competition gets real tough.
Guides, sometimes referred to as longform content, are the perfect lead magnet to offer people in exchange for their email address. In fact, if you’re using FeedOtter to automatically send blog and RSS content directly to subscribers, sending a guide as part of an email campaign after someone subscribes is a cinch.
This content type is typically much longer than a traditional blog post and has many useful details for people to really dig into. Adding to that, its layout is much more professional looking than a simple article about a topic.
Even Neil Patel, one of the industry’s leading digital marketers, says some of his most popular content comes in the form of guides. And he doesn’t even ask for an email address to read it:
Guides integrated into your site’s blog, as part of locked content, or as a content upgrade for subscribing, are comprehensive, help establish you as an authority in your industry, and make it so people don’t have to look elsewhere about a particular topic because you’ve literally covered it all.
4. How-to Content
How-to guides are a great way to teach your target audience something new. They have immense long tail keyword potential, thanks to “How to” queries, and even help boost your site’s SEO.
And best of all, they offer lots of value to your site visitors:
If you want to write exceptional tutorial content, follow these guidelines:
- Introduce the problem site visitors are facing
- Introduce your solution to their problem
- Discuss your solution using easy to understand steps
- Summarize and provide a conclusion
Always include step by step instructions and images when you can to make sure anyone reading your how-to guide can follow along. And don’t forget the call to action at the end of the post letting people know how they can tap into the solution you’ve provided if it happens to be a product or service you offer.
5. Templates and Checklists
Offering people solutions is not always easy to do in a typical blog post. The pain point isn’t always clear, and neither is the solution. However, if you create a simple (yet actionable) template or checklist, you can guarantee people will know exactly what to do.
And the great thing is, this type of content can be used over and over by site visitors. Plus, you can create a checklist out of almost any blog post you’ve written.
For example, check out HubSpot’s Ultimate Webinar Checklist. It highlights everything you could possibly need to know about how to create a webinar in a practical and useful way.
One of the best ways to use this type of content is to add one at the end of blog posts as a call to action.
Plus, they should be simple, clear, and concise (like this one from Digital Marketer) and always including your site’s branding so people remember where this helpful information came from.
And there you have it! Some of the different types of content you should be publishing on your WordPress site starting now. Of course, this isn’t a comprehensive list of all the kinds of content you can create. Nor does this mean that you should forgo blogging altogether. In fact, blog content can still be the main type of content you publish.
But if you’re looking to increase traffic, generate more leads, drive sales, and improve your search rankings, you should definitely give some of these a try.
And, when you find that site visitors like a specific type of content, make sure to add it to your editorial calendar. That way you give people what they want and you reap the benefit.