Look, we know how busy you are, so this will be quick. Just take a few seconds to think about how you stay current on the digital marketing trends that you need to stay on top of: keeping track of the constant changes in Google’s algorithms that affect your content marketing strategy, how often you go on Twitter to see what your favorite thought leaders are saying about new marketing strategies, all the time you spend perusing LinkedIn for marketing advice and reading the latest marketing blogs so that you stay relevant in your industry. Kind of overwhelming, right?
Digital marketing changes so rapidly that it’s almost a full-time job just to keep up with trends and develop modernized strategies. As we head into 2019, we here at FeedOtter want to help marketers find ways to stay constantly inspired and innovative so that you can “wow” your co-workers and target consumers.
So how do you stay relevant in the marketing industry and still have time to do actual work? Podcasts!
There are so many innovative podcasts that round up the greatest minds in the marketing industry and discuss the latest and greatest digital marketing strategies. And, if you’re good at multitasking, you can listen to podcasts while you answer your emails…hands-free learning!
Because we know you’re busy, we’ve compiled a list of the top 5 B2B marketing podcasts that marketers should listen to in order to keep up with the quickly evolving marketing world. We chose the podcasts based on creativity, their ability to convey new marketing trends, and their ability to interview marketing thought leaders and innovation. Check them out and let us know what you think on Twitter @Feed_Otter.
Host Gary Vaynerchuk is a New York Times bestselling author and inspirational speaker, and works with several Fortune 100 brands. Needless to say, he knows his way around marketing, and his podcast focuses a lot on entrepreneurship, tech and media. Gary is extremely vibrant and entertaining, and his podcast is a great motivator for all marketers.
As the title suggests, this podcast features B2B industry thought leaders, and is geared toward executives who want to increase growth. Each episode is only 15 minutes long, so the podcasts get straight to the point and listeners can quickly be inspired and elicit new ideas. We like this podcast because it offers tangible advice that can be executed immediately.
This podcast focuses on up and coming B2B businesses and marketers, so it’s ideal for newer marketing teams at the start-up level. Focusing on interviewing thought leaders in the B2B marketing world, this podcast covers important topics like lead gen and email marketing. If you are new to marketing, this podcast is for you, and can be the equivalent to a college degree (if you listen to every episode).
We love this podcast because each week it covers a new book about marketing and summarizes the most effective information each book offers. Each episode interviews authors to talk about the book being featured, so you can soak up the gist of a book without having to read it! The best-selling authors featured on this podcast cover a nice balance of sales, digital marketing and B2B marketing.
Hosted by Nathan Chan, Foundr Podcast is full of in-depth interviews with marketing and business thought leaders, such as Sir Richard Branson and Arianna Huffington. A lot of the episodes feature how marketers went from beginners to all-stars, so it’s a truly inspirational podcast for all levels of B2B digital marketing.
We know that it takes time to research to stay current in the B2B marketing world, so we hope this list of podcasts will get you thoroughly inspired and educated enough to have a powerful 2019 for your brand!
Do you have a favorite marketing podcast? We’d love to hear from you in the comments below!